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Marketing Concepts Flashcards | StudBud

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Before starting to sell an existing good in the market, a business normally carries out:

Businesses that primarily sell to other businesses are in the __________ market.

Marketing Concepts

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Answers

1
Businesses that primarily sell to other businesses are in the __________ market.
B2B
B2C
Manufacturing
Target
2
Before starting to sell an existing good in the market, a business normally carries out:
Insurance
New product development
Market research
Industrial action
3
The way to make your product stand out from the crowd is... ?
Experience
Advertising
Differentiation
Service
4
What is the key to successful marketing?
To sell the product
All of these
To build a relationship with customers that result in value creation
To convince potential customers to buy your product
5
A target market is a group of consumers with similar wants and needs.
False
True
6
'Economies of Scale' means that the more you buy, the cheaper the unit cost of your product ?
True
False
7
The 4 P's of Marketing are:
Promotion, Price, Product, Placement
Price, Product, Promotion, Place
Product, Promotion, Parcel, Place
Product, People, Price, Place
8
Which of the following best describes 'place' in the marketing mix?
The cost consumers pay for a product
Promoting a product to reveal to consumers why they need it and why they
A good or service that a company offers to customers
The point of sale
9
Which of the following statements best define marketing?
Increasing the profitability of the buyer
Improving the market share of organisations
The maximisation of company sales
Strategies for persuading customers to buy your product
10
'Colgate' is an example of...
A brand mark of a product
A generic name of a product
A generic mark of a product
A brand name of a product