Which one of these describe ways to manage risk?

risk transfer, risk retention and risk avoidance

What does forecasting involve?

predicting expenses and revenue

Which one of these describes principles?

They are rules and codes of conduct for ethical behavior.

Which of these are strategies for managing risk?

risk transfer and risk retention

What is the travel trade?

a collective term for tour operators and travel agents

Which situation does NOT demonstrate the emotional value of sports?

catching the latest baseball scores while watching the local news

What is the Premier League?

the organizing body for soccer in England

Which of the following statements is NOT true?

The first televised sport spectacular was a baseball game.

Which one of these describes pure loss risks?

involve no possibility for gain

Which core standard of marketing involves collecting and using data to make future business decisions?

marketing information management

Which of these are sources of revenue for NFL teams?

TV, partners, sponsorships and ticket sales

What does it mean to have a profit motive?

making decisions to use resources in ways resulting in the greatest profit

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Sports Marketing Midterm Review (part two) Content

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Questions 25

Answers

1
Which of the following is an element of distribution?
shipping televisions to an electronics retailer
selling tickets to a concert online
all of these
selecting a host city for a soccer tournament
2
Which one of these describe ways to manage risk?
risk transfer, risk retention and risk avoidance
financial loss, personal injury and property loss
fire, theft and floods
gain or loss risks, insurable risks and controllable risks
3
What does forecasting involve?
planning, distribution, pricing and advertising
pricing and ticket sales
purchasing and promotion
predicting expenses and revenue
4
What core standard of marketing involves designing, developing, maintaining, improving & acquiring products or services?
financing
channel management
selling
product/service management
5
Which of the these is a category of economic utility?
possession
all of these
place
time
6
Which of these is a potential source of funding for a new movie?
major film studios
investors
The American Film Market
all of these
7
Which one of these is NOT an example of demographics?
price
income
marital status
age
8
Which one of these is NOT an example of human risk?
poorly trained employees
employee dishonesty
unskilled labor
thunderstorms
9
Why is it challenging to make and show films in China?
piracy
censorship
all of these
Chinese rules and regulations
10
Which one of these describes principles?
They are only applied to certain people.
They have no effect on businesses
none of these
They are rules and codes of conduct for ethical behavior.
11
Which of these factors is NOT important to the success of sports marketing?
gross impressions
celebrities
new opportunities
timing
12
Which of these are strategies for managing risk?
risk acceptance and risk denial
risk avoidance and risk acceptance
risk transfer and risk retention
risk avoidance, risk acceptance, risk transfer and risk retention
13
What is the travel trade?
a type of transportation
a type of market
a movie theater
a collective term for tour operators and travel agents
14
Which situation does NOT demonstrate the emotional value of sports?
purchasing a jersey displaying your favorite team's mascot
catching the latest baseball scores while watching the local news
buying season tickets each year to your college football games
taking a vacation to go see the Olympics
15
Which core standard of marketing involves decisions to move professional sports teams to different cities?
product management
marketing information management
channel management
market planning
16
Who is the longest continuous supporter of the Olympic games?
The United States Government
Frito-Lay
Coca-Cola
NBC
17
How can entertainment marketers receive instant feedback?
Twitter
Facebook
all of these
Internet
18
What is the Premier League?
the organizing body for soccer in England
the National Football League
a Cuban boxing team
an athletic club
19
Which of the following statements is NOT true?
The first televised sport spectacular was a baseball game.
Television is considered a mature distribution medium.
Reality TV allow viewers to create endings & pick favorite entertainers.
Technology enables marketers to receive instant customer feedback.
20
Which one of these describes pure loss risks?
involve the possibility for gain
involve no possibility for gain
speculative
never insurable
21
Which core standard of marketing involves collecting and using data to make future business decisions?
product/service management
marketing information management
financing
selling
22
Which of these are sources of revenue for NFL teams?
first downs, field goals and passes completed
budgets, editing and talk shows
all of these
TV, partners, sponsorships and ticket sales
23
What does it mean to have a profit motive?
producing what consumers want
making decisions to use resources in ways resulting in the greatest profit
increasing the number of products offered
charging high prices
24
What are the basic structural foundations of a city, such as roads, called?
infrastructure
travel trade
industry standards
industry
25
What is the primary focus of marketing?
satisfying customer needs
maximizing profit
promoting products and services
improving brand recognition

Sports Marketing Midterm Review (part two) Content Flashcards | StudBud