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Tutorial 1 - Marketing Fundamentals Flashcards | StudBud
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Tutorial 1 - Marketing Fundamentals
Tutorial 1 - Marketing Fundamentals
10 terms
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StudBud Administration
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167 plays
Explore the key concepts and principles of marketing in this engaging quiz
Flashcards
10 cards
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Practice quiz
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Host live
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Questions
10
Answers
1
The marketing philosophy that focuses on the internal capabilities of the organisation is known as what?
Production orientation
Sales orientation
Co-created value orientation
Market orientation
2
A competitive advantage is the idea that a product can solve a set of problems better than ANY competitor's product.
False
True
3
What strategy focuses on keeping and improving long-term partnerships with customers?
Relationship marketing
Production orientation
Sales orientation
Societal marketing orientation
4
Businesses create products, pricing and distribution strategies, and promotional campaigns. These are all a part of?
Operations
Sales
Manufacturing
Marketing
5
The marketing philosophy that assumes that a sale depends on customer's decision to purchase a product is known as what?
Production orientation
Co-created value orientation
Sales orientation
Market orientation
6
What does 'marketing' refer to?
Advertising
Selling
A philosophy that stresses customer satisfaction
Planning sales campaigns
7
Using less toxic, more durable and/or reusable packaging is an example of which type of business orientation?
Production orientation
Relationship marketing
Profitability
Societal orientation
8
Customer satisfaction is the feeling that a product has met or exceeded the customer's expectations.
False
True
9
Which is not a part of the 'marketing mix'?
Price
Promotion
Positioning
Placement
10
Marketers interested in enhancing customer value can do what?
Offer after sales support
Offer products that perform
Use realistic pricing
Give customers what they expect
