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Revision Units 3-4 Flashcards | StudBud

Explore/Revision Units 3-4

The third stage in the industry life-cycle is

The third step in a marketing strategy is

Revision Units 3-4

10 terms·StudBud Administration·6 plays

Basic concepts, Internal Environment, External Environment, Marketing Strategy

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Questions 10

Answers

1
The third step in a marketing strategy is
Positioning the product
Market evaluation and targeting
Market segmentation
Situation analysis
2
The third stage in the industry life-cycle is
Shake-out
Decline
Fragmentation
Maturity
3
Not part of the macro environment
Social environment
Political environment
Supplier Environment
Economic environment
4
The height of good corporate governance is
Philanthropic responsibility
Legal responsibility
Economic responsibility
Ethical responsibility
5
Influences in social environment
Different languages
Level of education
Distribution of income
Water shortages
6
Not one of the 5 forces influencing competition
Power of Intermediaries
Power of suppliers
Competitive rivalry
Barriers to entry
7
This activity doesnt fall under the promotion strategy
Public relations
Benefit positioning
Advertising
Personal selling
8
This is not part of the marketing mix step
Planning strategy
Product strategy
Promotion strategy
Place strategy
9
Not part of the criteria for market segmentation
Customer Behaviour
Customer Demographics
Customer Psychographics
Customer Preferences
10
The market is
Rivalry among sellers
The sum of potential customers
The owners of the business
They provide inputs