Unit 1 Test SEM II

Question 1

What must coincide when using descriptive statistics in order to have normally distributeddata:

Accepted Answer

Mean, median, mode

Question 2

What should businesses try to achieve when manipulating data for information analysis?

Accepted Answer

Accurate interpretation

Question 3

The first step that a bus should take when collecting mktg information from its customers is to

Accepted Answer

define research objectives.

Question 4

To review affiliation between two variables marketers evaluate the__________of data components

Accepted Answer

correlation

Question 5

A business that surveys 200 customers to learn their opinions collecting_ marketing information

Accepted Answer

primary

Question 6

When a league blocks the broadcast of a certain game in a certain territory, it is known as

Accepted Answer

blackout

Question 7

The best way to avoid buying counterfeit tickets to a game/event is to purchase them

Accepted Answer

at official ticket outlets.

Question 8

When a sports Co. decides to sell to businesses located in another country, it should consider

Accepted Answer

trade restrictions.

Question 9

The main portion of a marketing report that explains the research findings should include

Accepted Answer

supporting tables and graphs.

Question 10

Companies sponsor events with other organizations with similar a target market to enhance what

Accepted Answer

public relations.

Question 11

What's the biggest challenge for U.S. Companies when selling movies in foreign countries:

Accepted Answer

Uncertainty about government policies

Question 12

Marketing decisions expressed mean, median,or mode, are estimates often referred to as the

Accepted Answer

central tendency.D. distribution share.

Question 13

The NHL and NFL are interested in investing in recreational sports for youths in order to

Accepted Answer

attract more fans.

Question 14

Writing a proposal for a potential sponsor, marketers should emphasize sponsorship value and:

Accepted Answer

benefits.

Question 15

Which of the following is a characteristic of an effective marketing report:

Accepted Answer

Answers specific research questions

Question 16

Bus collect mktng information from other sources in order to find out what is happening in the

Accepted Answer

external environment.

Question 17

Businesses often collect marketing information from customers in order to learn which products

Accepted Answer

sell best in certain locations.

Question 18

Which of the following is an example of range:

Accepted Answer

Consumers buy between three and seven CDs per month

Question 19

What would an event marketer most probably contact when seeking sponsorship for an auto race:

Accepted Answer

Related businesses

Question 20

What do researchers often use to summarize and interpret vast amounts of numeric information?

Accepted Answer

Descriptive statistics

Question 21

Ty hires Amanda to help make sound business decisions and endorsement contracts. Amanda is

Accepted Answer

agent.

Question 22

bus that researches and finds most of its customers visit the bus 4 times a week has

Accepted Answer

mode.

Question 23

Which of the following is an activity that agents perform on behalf of the athletes

Accepted Answer

Various contract negotiations

Question 24

Which of the following is an example of a governing body in the sport industry:

Accepted Answer

International Olympic Committee

Question 25

Copies of questionnaires, interview forms are often included in what part of a marketing report

Accepted Answer

Appendix

Question 26

One of the main portions of a marketing report describes the research methods and the

Accepted Answer

data collection procedures.

Question 27

What's an unacceptable place to use an athlete's or celebrity's identity without permission

Accepted Answer

On your company's advertisements

Question 28

Hockey team gets free skates from Nike as part of it's payment of its sponsorship fee This is

Accepted Answer

value in kind (VIK).

Question 29

Obtaining the right to name a sport or entertainment event is often one of the objectives of

Accepted Answer

sponsorship.

Question 30

Mktrs identify the sponsorship potential of a bus by researching the Co's sponsorship history

Accepted Answer

sponsorship objectives.

Question 31

When writing marketing reports, researchers should make sure that they include a section about

Accepted Answer

limitations

Question 32

Which of the following is a trend in the sport/event industry:

Accepted Answer

facilities are evolving into complete entertainment centers

Question 33

Bank of America is the only bank affiliated with your sport/event. This benefit is called

Accepted Answer

exclusivity.

Question 34

What part of a mktng-research report would be mentioned only briefly in an oral presentation

Accepted Answer

Research methods

Question 35

seat licenses and premium seating are growing trends in sports marketing because they are

Accepted Answer

revenue sources.

Question 36

luxury boxes have plenty of space to entertain your business clients, and our catering staff

Accepted Answer

Describing amenities

Question 37

Which law makes restraining free trade and competition illegal?

Accepted Answer

The Sherman Antitrust Act

Question 38

What do athletes sometimes hire to help them organize charity tournaments?

Accepted Answer

Marketing firms

Question 39

One reason it is important to sell the venue is because the venue is part of the

Accepted Answer

product.

Question 40

demographic trends in the population. What type of data should be included in a report

Accepted Answer

Relevant Information

Question 41

Taco Bell sponsors a pregame show and wants it to be called "The Taco Bell Pregame Report."

Accepted Answer

"ownership."

Question 42

The following is useful mktg info that a business might obtain by analyzing a customer database

Accepted Answer

Average customer is married, owns home, earns $50,000 a year

Question 43

If negotiations between a players' union and the owners break down the players might vote to

Accepted Answer

go on strike.

Question 44

Trade barriers that limit a manufacturer's ability to export its products to foreign countries:

Accepted Answer

Quotas and tariffs

Question 45

skaters under age 35. What's the best sponsorship opportunity on a very limited budget:

Accepted Answer

Extreme-sporting event

Question 46

Salaries, contracts, and profit sharing are issues that create conflicts between leagues and

Accepted Answer

players' associations.

Question 47

When analyzing the historical data in a data warehouse, what is true of its data:

Accepted Answer

The data are static.

Question 48

One method of presenting complex report findings to a large group of managers involves

Accepted Answer

computer software.

Question 49

Which of the following is the first step in a sponsorship presentation:

Accepted Answer

Create interest in your organization or event.

Question 50

What type of sponsorship objective involves bartering for goods and services?

Accepted Answer

Cost avoidance

Question 51

An effective technique when giving an oral presentation is to keep the presentation

Accepted Answer

relatively simple.

Question 52

What is the best way to present your proposal to potential sponsor companies?

Accepted Answer

In person

Question 53

If athletes negotiate salaries, and contract terms as a single unit, their union is engaging in

Accepted Answer

collective bargaining.

Question 54

Why should sport/event marketers develop proof-of-performance packages for sponsors?

Accepted Answer

To help sponsors justify the investment

Question 55

Which of the following is an unfair, anticompetitive trade practice in sport/event marketing:

Accepted Answer

Trademark infringement

Unit 1 Test SEM II

Questions 55

Unit 1 Test SEM II

Questions 55