SEM Ch 1 World of Marketing - Sports and Entertainment Marketing

Question 1

Demographics consider which of the following?

Accepted Answer

Age, Gender, Occupation, Income

Question 2

The study of choices affecting making, distributing, and using products

Accepted Answer

Economics

Question 3

The specific group of consumers who are the focus of the marketing plan

Accepted Answer

Target market

Question 4

A business that has the ability to conduct business and enter into its own contracts

Accepted Answer

Corporation

Question 5

What are the 4Ps of marketing?

Accepted Answer

Place, Promotion, Product, Price

Question 6

The legal protection of a creator's intellectual property or products

Accepted Answer

Copyright

Question 7

A business owned by two or more people

Accepted Answer

Partnership

Question 8

Copyrights last for...

Accepted Answer

The life of the creator plus 70 years

Question 9

A type of business that has only one owner

Accepted Answer

Sole proprietorship

Question 10

Statistics that describe a population in terms of personal characteristics

Accepted Answer

Demographics

Question 11

The marketing process consists of all the following activities EXCEPT:

Accepted Answer

Placement

Question 12

Legal protections on words, names, symbols, sounds, or colors

Accepted Answer

Trademarks

Question 13

Inventions are protected by patents which last for...

Accepted Answer

20 years

Question 14

Things people desire based on personality or experiences

Accepted Answer

Wants

Question 15

What are some of the characteristics of a free enterprise system?

Accepted Answer

Competition, Profit, Risk

Questions 15