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COMM 1115 Chapter 2 and Appendix B Flashcards | StudBud
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COMM 1115 Chapter 2 and Appendix B
COMM 1115 Chapter 2 and Appendix B
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1
Which is not a benefit of crowdsourcing and/or crowdfunding?
social disparities
social support
information sharing
social causes
2
All of the following terms relate to members of the public contributing to mass messages except...
user-generated content
citizen journalists
gatekeepers
mass self-communication
3
_______ refers to the way issues are presented in the news in order to connect to audiences' existing schemas.
marketplace of ideas
self-censorship
indecency
framing
4
Engaging in a narrow range of entertainment and news messages that support our own opinions is...
uses and gratifications perspective.
third-person effect.
preference-based reinforcement.
media dependence.
5
Media pervasiveness means that it is nearly impossible to avoid media.
True
False
6
__________ is when traditional mass communication merges with digital and telecommunication technologies.
media convergence
mediated communication
audience fragmentation
narrative complexity
7
Tailored persuasion, where campaigns/politicians send targeted ads to people, is done by collecting user data.
True
False
8
The "internet of things", the next perceived revolution of digital communication, is
5G.
social media.
global connectedness/AI.
9
An individual who is media literate will...
evaluate media messages.
monitor use and exposure.
consider the source and effect of messages.
all of the above.
10
Replicability is a significant threat to message privacy.
False
True
11
Which of the following is not an example of media rich or media natural channel?
face-to-face
video call
email
12
Which of the following is not a characterisitic of mass communication?
large audiences
professional communication
feedback
media literacy
13
When media coverage of a specific topic becomes extensive, thus telling the public what is important, it is called ____.
none of the above
social cognitive theory
agenda setting
cultivation theory
14
Message synchronicity does not relate to
expectations.
richness.
situation.
time.
15
Which of the following is not a challenge of digital communication?
increased insecurities and obsessions
deceptiveness
access to connections/devices
firewalls/encryption
16
Media organizations...
appeal to specific audiences.
all of the above.
self-censor.
make money.
17
Mediated communication of old included hand-written letters; digital communication encodes messages as numerical codes.
False
True
