stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Retail Flashcards | StudBud
Explore
/
Retail
Retail
20 terms
·
StudBud Administration
·
877 plays
Imported from external platform
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
What is used to entice customers to make last minute, impulsive purchases?
Point of purchase
ATM
Drink machines
Music
2
What is a LARGE store that offers a wide range of products at various prices
Department
Convience
Boutique
Discount
3
What is the group of products offered by a seller?
Stuff
Store Policy
Product Fusion
Product Mix
4
What is a major difference between e-tailing and retailing?
Positive reputation
Product mix
Marketing needs
Customer interaction
5
What percentage of Americans said they would rather make a purchase in-store than online?
59
72
38
15
6
What is the most important when designing an e-tailing website?
Navigation and layout
Domain name and URL
Colors and graphics
Web banners and links
7
What is one of the biggest retail shopping days called?
Throwback Thursday
Cyber Monday
Christmas
Black Friday
8
What is the last group to adopt a new trend or innovation is called?
Late Majority
Laggards
Late Apathetics
Apathetics
9
What is another term for a multi-channel retailer?
Retailer
Brick and mortar
E-tailer
Click and Brick
10
What is the biggest e-tail shopping days called?
Thanksgiving
Cyber Monday
Black Friday
Christmas
11
What is a large store offering a range of food, beverages, and household products?
Convience
Supermarket
Discount
Department
12
What is an example of an e-tailer?
Kohls
Best Buy
Zappos
Apple
13
What is an example of a boutique?
Dillard's
Walmart
Best Buy
Claires
14
How do you measure the success of an online advertising campaign?
Website traffic rates
Payment method rates
Sales rates
Click-through rates
15
The process of coding information so it cannot be easily read by others is called:
Coding
Scrambling
Encryption
Decoding
16
What does SEO stand for?
Skilled efficient operations
Special everyday offers
Super enhanced optics
Search engine optimization
17
What is the most important thing for retailers to consider?
SEO
Gift wrapping
Store layout
Photos
18
Which is the most simple store layout?
Race track
Block
Diagonal
Grid
19
Which of the following is the term for an advertisement which opens a new browser window?
Video ad
Banner ad
Pop-up ad
Social media ad
20
E-tailing is also known as?
Online
Business to business
Telemarketing
In person
