Marketing Research Quiz 1

Question 1

Research firms that have the capability to complete entire research projects for clients are called:

Accepted Answer

Full-service supplier firms

Question 2

This describes &#x27;rules&#x27; of reality discovered in research can be applied in situations, regardless of time & place

Accepted Answer

Generality

Question 3

One acquisition of knowledge approach is gained by sensory experience (using inductive reasoning). It&#x27;s

Accepted Answer

Empiricism

Question 4

Research firms that specialize in just a few types of marketing activities for clients (i.e. social media research)

Accepted Answer

Limited-service supplier firms

Question 5

To understand how software features affect productivity in the workplace - you have employees work through scenarios

Accepted Answer

A simulation

Question 6

In a store, there is a demo w blender w samples. Customers taste-test & give feedback. Salespeople sell the blender

Accepted Answer

Sugging

Question 7

What is NOT a component of Critical Realism?

Accepted Answer

Denying the existence of general structures divorced from specific events

Question 8

Research that examines the relationship between two variables, but not necessarily cause and effect is called:

Accepted Answer

Correlational

Question 9

Research on systematic &objective evaluation & synthesis of evidence to establish facts &draw conclusions on past events

Accepted Answer

Historical research

Question 10

Research that focuses on people and how subjects interpret their own behavior within their own natural environment is:

Accepted Answer

Ethnological

Question 11

Nielsen Holdings, Ipsos S.A., and Westat Inc. are all examples of:

Accepted Answer

Global marketing research firms

Question 12

Organizations that supply their own marketing research information through internal research departments or individuals.

Accepted Answer

Client-side research

Question 13

A non-profit organization fundraising stops people to survey them on their knowledge of heart risks. Asks for donations

Accepted Answer

Frugging

Question 14

One way research is used is forming a typology of objects, events or concepts to sort& explain how things below together

Accepted Answer

Categorizing

Question 15

Frito-Lay hires a firm to analyze the trends & consumer behavior related to purchase and consumption of salty snacks.

Accepted Answer

Syndicated Data Services

Questions 15