Unit 2 Test SEM II

What is a factor that businesses often consider when selecting advertising agencies:

Many businesses coordinate a wide variety of promotional activities in order to

contacting a local business about supporting a tennis tournament is an example of 

When should sport/event organizers consider hiring a promotional agency?

Because a potential sponsor may have questions about a proposal, an event organizer should plan

after presenting a proposal Caitlin calls the company's president and asks about concerns 

organizations give away bike helmets to the first 200 visitors who stop by their display for

Marketers often develop and publish a promotional calendar of events for what

What portion of the license agreement specifies the exact begin and end dates of the contract?

Which of the following is an example of a viral marketing strategy:

The selection of a celebrity to endorse a product should be directly linked to the company's

Sport/Event marketers use public-relations strategies to create and maintain

One of the benefits to a business of using an advertising agency is that the

A characteristic of a full-service advertising agency is that it contains a

A sporting goods company placed funny video on YouTube & got 436,067 views, this is an example

To obtain operating funds, a not-for-profit sport camp for underprivileged children might seek

When seeking celebrity endorsements, event marketers should make sure they're credible and what

The primary objective of developing sport/event public-relations strategies is to

What must be considered when allocating funds to the promotional budget?

What should every sport organization do before registering a trademark?

What does the license grant portion of the license agreement specify?

Before an sport organization can create goals for each one of its fan bases, what must they do?

Which of the following is an example of a sport/event community outreach project:

When might a business decide to raise the funds that it gives to its promotional budget

A business coordinates its advertising, visual merchandising, and special events in order to

When preparing a sponsorship agreement, it is important to include info about the sponsor's

Immediately following a meeting with a potential event sponsor, an event organizer should

What does trade dress protect?

What's the most efficient and inexpensive way for a soccer-camp director to locate grant money?

An event organizer is most likely to receive grant or foundation funding if the event

Which of the following is a true statement about ambush marketing?

By coordinating activities with its sponsors, an organization facilitates goodwill by

Whats an example of a promotion that uses a special event to raise attendance at baseball game

A start-up company might consider allocating a portion of promotional budget to __ activities.

Important part of negotiating a sponsorship contract involves both event and sponsor agreeing

A guideline to follow when preparing promotional budgets is to keep them flexible because they 

A bus that uses specials to attract customer interest should use displays to____ that interest.

Professional sport franchises' marks are considered service marks because of

Sport/Event organizations need to build positive relationships with the media because they have

What might a business lose if it fails to inform its employees about the goods being promoted:

Co that has no association with Olympics runs TV ad congratulating athlete for gold medals is

Which of the following is an example of publicity in the sport/event industry:

What variable might increase attendance at a professional soccer game?

A sponsorship agreement between a sport team and a local business should

What is an example of using a special event as a sales-promotion strategy to raise ticket sales

Sending newsletters, providing extra benefits, and asking opinions are ways event organizers

Which of the following statements is true regardingf fan support to sport/event activities

One of the benefits to a business of using an advertising agency is that the

What is a benefit to a sports team of coordinating outreach projects with local community?

The main characteristic of a full-service advertising agency is that it

One reason why many businesses contract with advertising agencies is to obtain

Which of the following is an example of coordinating promotional activities:

What do amateur sport organizations often solicit in order to be able to operate?