In order to make a speech at a conference more social, what can a company do?

Share it as a live streaming event and allow viewers to submit questions.

To ensure a company is in compliance with legal regulations, what should they do?

Require users to accept terms-of-use policy

What is the best way to use curated content?

Create a new title, add links to the original source and add more info

During the process of managing a social media crisis, which of the following SHOULD the company do

respond to messages with apologies, explanations and updates

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SMS Cert Review 2 (Updated)

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Answers

1
In order to make a speech at a conference more social, what can a company do?
Make it a question and answer session.
Contract with a reality TV show to run it as a series.
Record the speech and put it on the company website.
Share it as a live streaming event and allow viewers to submit questions.
2
How can a company attract a large number of people to an event through social media?
Share videos of the event on YouTube
Send all followers direct messages.
Schedule an event on Facebook
Update social media posts with new images.
3
A company leader has started to post and participate in their social media initiatives. This is known as
return on engagement
executive buy-in
marketing repositioning
corporate recognition
4
To ensure a company is in compliance with legal regulations, what should they do?
Require users to accept terms-of-use policy
file a lawsuit for posting of copyrighted material
contact owners of the copyrighted matieral
email users to request that they show permission to use content
5
If a company is collecting information on "leads to sales" they are looking at
return on engagement
follower sentiment
customer loyalty
return on investment
6
There's a flood on a major highway. People are requesting assistance in real time on traffic social media site. This is
crowdrising
crowdsourcing
crowdshaping
crowdfunding
7
Why should a company use the same name, username and email address across several platforms?
created social character
so followers on one platform will transfer to followers on another platform
improves brand recognition
so someone else can take over the account easily
8
Using customer reviews to attract a new customer base is called
organic advertising
viral advertising
paid advertising
banner advertising
9
What is the best way to use curated content?
Use the longest articles you can find and create a new title.
Create a new title, add links to the original source and add more info
Use all the text in the original content.
Use as many articles as you can and put them together to say you made it.
10
During the process of managing a social media crisis, which of the following SHOULD the company do
Monitor messages until you get a certain number and then respond.
Create a report on the crisis for the executives.
remove all negative postings
respond to messages with apologies, explanations and updates
11
A company had a lot of engagement on a new product post, but then their sales dropped. What did they forget to look at?
Context
Complexity
Choice
Confidence
12
Which social media tool can help a scientist share new information with his peers?
microblog
business blog
live streaming
webinar

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