Marketing Review

The effort to inform, persuade, or remind potential customers about a business product/service

The support of quality programs within a company

To improve or enhance the product or service of a company

Business-Management-Entrepreneurship, Communication-Interpersonal, Economics, Professional Dev.

Distribution, Financing, Marketing Information Mgmt, Pricing, Product Mgmt, Promotion, Selling

What is the process of planning, pricing, promoting, selling, and distributing goods/services.

Providing customers with the goods or services they want

A group that is identified for a specific marketing campaign

Money that is earned after taxes that is spent on needs

Having a product available at certain time of year or convenient time of day

The process of deciding how to get goods in customers' hands

Obtaining, developing, maintaining, and improving a product or product mix

Involves having a product where customers can buy it

The raw materials or the putting parts together to make them more useful

Gathering customer information, storing it, and analyzing it

The percentage of total sales volume generated by all companies that compete in a given market

How much to charge for goods and services in order to turn a profit

A sum of money paid regularly by a company to its share holders 

Mrs. Heuscher's Favorite Color Is

The process of classifying people who form a given market into even smaller groups

The total direct costs of producing a product

The exchange of product for money

Age, Gender, Income, Marital Status, Ethnic Background, Education, and Occupation

The four P's are

The added value in economic terms

Combines customer information with customer service and marketing communications

A summary of a business's assets, liabilities, and owner's equity

A plumber or electrician belongs to what industry 

Process of gathering information, analyzing it, and report findings related to marketing goods

The point at which sales revenue equals the costs and expenses of making and selling a product

The four P's is a marketing concept known as.....

All forms of communication with a customer

Amounts that are due to others that have not been paid

The idea that a business should satisfy customers needs and wants while making a profit.

Tangible item that has monetary value and satisfies your needs and wants

The accounting term that describes the allocation of the expense of a physical asset over years

People who share similar needs and wants and who have the ability to purchase a given product

Represents ownership in a firm or business

The money necessary to pay for setting up and running a business

MHSBC stands for