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TOPIC 3 Flashcards | StudBud
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TOPIC 3
TOPIC 3
20 terms
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StudBud Administration
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5 plays
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Flashcards
20 cards
F
Practice quiz
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Host live
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Questions
20
Answers
1
Does the type of research have 4 parts?
False
True
2
Causal included in the category of the five C's?
False
True
3
WHAT IS THE DEFINITION OF MIS?
To keep updated with changesin travelers’ needs and expectations
To support marketing decision making
Toidentify primary competitors and pinpoint their strengths
To determine how well customer needs are being met,.
4
WHICH ONE IS THE IMPORTANCE OF MARKETING RESEARCH?
Competitors
Careline
COST-EFFECTIVENESS
Buyers
5
Which answer is true about Marketing research method/ technique?
Administered in person, by phone, or online
Flexible
Qualitative
Most common
6
How much Process of Marketing Research Report?
6
4
5
7
7
Is developing the research plan included in the Marketing Research Process category?
True
False
8
WHAT ARE THE DISADVANTAGES OF ONLINE RESEARCH?
New era of Business
Get an Investor
Restricted internet access
Make more profit
9
Qualitative is one of Interpreting and reporting the findings?
True
False
10
The answer below is true about the Process of Marketing Research Report except
Cluster the data
Write a captivating introduction
Higher response rates
Initiate a narrative explanation
11
WHICH ONE IS PART OF THE MARKETING MANAGER?
TARGET MARKETS
COMPETITORS
MARKETING RESEARCH
IMPLEMENTATION
12
IS CURRENCY INCLUDED IN THE CATEGORY OF THE IMPORTANCE OF MARKETING RESEARCH?
False
True
13
THE ANSWER BELOW IS TRUE ABOUT THE ADVANTAGES OF ONLINE RESEARCH EXCEPT?
Not sure who is answering
Higher response rates
Low cost
Speed
14
Do Keys Requirements For Good Research Information have 5 parts?
False
True
15
What is The Importance of Marketing Research in the Concept of Change?
To reduce the perceived risk in makingmarketing decisions
To increase the believability ofpromotional messages among customers
To keep updated with changesin travelers’ needs and expectations
Toidentify primary competitors and pinpoint their strengths and weaknesses
16
How Much The Importance of Marketing Research?
6
5
7
4
17
Is truth Experimental research is one of the types of research ?
True
False
18
How much MIS concepts?
5
4
6
7
19
Is it true that the definition of Closed-ended is questions allow respondents to answer in their own words?
False
True
20
Are you handsome/pretty?
True
False
