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FM - Obj. 3.01 Review Flashcards | StudBud
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FM - Obj. 3.01 Review
FM - Obj. 3.01 Review
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3.01 - Fashion Forecasting Review Questions
Flashcards
11 cards
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Questions
11
Answers
1
Which role uses fashion forecasting in the
retail environment
?
Customers
Merchandisers
Editors
Manufacturers
2
A new trend in men's casual pants is wrinkle resistant fabric, what trend is this?
Textile
Print
Design
Color
3
Colors, textiles, silhouettes & design are used to forecast which fashion movement?
Economic Conditions
Designers
Trends
Fibers
4
In predicting trends, you review fashion publications, catalogs and websites. Mktg research?
Forecasting
Sales Research
Consumer Research
Fashion Shopping
5
The overall form or outline of an outfit or clothing style is the _.
Trimmings
Silhouette
Style
Texture
6
A retailer using last year's records on products sold is which type of data source?
Sales Records
Comparison Shopping
Marketing Research
Color Services
7
A fashion forecasting co. provides which service?
Predicts upcoming trends
Trains sales associates
Creates advertisements
Provides merchandise
8
Predicting fashion trends is _.
Merchandising
Retailing
Producing
Forecasting
9
Information gathered from customer surveys to improve customer service is what data source?
Sales Records
Marketing Research
Comparison Shopping
Color Services
10
Which action is studying market conditions, consumer lifestyles, current events & mood?
Test Marketing
Market Segmentation
Customer Profiling
Forecasting
11
In planning for upcoming season, you observe competitor's merchandise & advertising. What data?
Sales Records
Comparison Shopping
Marketing Research
Color Services
