Section 3 review

The gap between people with access to digital technology and those without access is termed the __________. 

Urging the plant to announce news of its closing as soon as possible is described as:

A genuine apology and promise to make it right for customers is an example of what crisis response strategy?

The area of public relations that focuses on proactive monitoring and management to prevent crises from happening.

The gap in access to digital information and communication technologies between the “haves” and “have-nots”

A previously unknown problem noticed by an engineer during a crash test should be considered a:

Simple images, icons, logos, words, and brief taglines that communicate enormous amounts of meaning are considered:

Slander is defamation that is:

The beginning of a news story stating the who, what, where and when is called a:

William's job at the USDA entails providing information to people under:

Rather than plainly reporting facts, a ______ digs deeper into some angle of an event, a person’s life or a place.

Using the exact words and phrases from someone else’s work is considered:

If you have limited funds, you may want to use free online images found in:

The difference in how people from different groups actually use the technologies to which they have access is termed:

Trespassing into someone’s private space but also electronic surveillance to to access online activity is called:

Which is NOT one of the three types of protected intellectual property?

Firmly pleading your ground with no compromise is considered:

Which is NOT one of three intermediaries PR practitioners typically write for?

Which is NOT one of the five major cultural dimensions described in the book?

The study of what people do with media, as opposed to what media do to people, concerns:

Which of these does NOT belong? Content for mobile consumption should aim to be: 

To uncover issues sooner and provide more options for dealing with a situation, organizations engage in:

Thanking or praising stakeholders to win their good favor is called:

An airline crash was caused by mechanical failure. The ground crew skipped a pre-flight inspection. This is a:

Using parts of a copyrighted work for education or review purposes is considered:

Legally speaking, __________ is a statement that injures someone’s reputation. 

For public figures, the standard for claiming libel is much higher than:

At its core, the practice of public relations in democratic societies is a communication function dependent on:

Writing for robots (aka search engines) calls for effective use of headlines, keywords, links, URLs and

The media reported that Mountain View was fining residents for brown lawns, but it was really Mountain Home. This is a:

Even with the rise of multimedia, the majority of communications are still done via:

A celebrity suing over the use of a look-alike falls under what privacy category?

A drawback of infographics is that they are not:

One of the toughest jobs in public relations is being called on to help organizations navigate crises __________.

A news release on an shipwreck may be accompanied by a document with facts about the ship and other info called: