Intro to Entrepreneurship Ch 7 vocab

Attitudes, values and interests are examples of demographics.

Analysis of consumers based on local, national, international, and regional characteristics.

The study of a population based on age, race, gender and education.

Data that contains information regarding quantities, that can be measured and interpreted with numbers.

Process of gathering data about people/companies & analyzing it to better understand what that group of people needs.

Analysis of consumer based on personality, values, attitudes, interests and lifestyles.

Process of dividing a market into smaller segments based on demo, behavioral, psychographic & geographical differences.

Finding info in the Wall Street Journal that you would like to apply to your next start-up venture is primary research.

Analyzing climates would be considered geographic data types.

Analysis of consumers based on benefits, usage rates, and buying patterns.

Pre-existing public information such as data in a magazine, newspaper or government report.

A survey for people who eat fast food; the type of data you would be gathering is called primary research.

First-hand information that you gather yourself.

A particular group of consumers at which a company aims its products and services.

Data that describes certain distinctions based on some quality or characteristics.