Week 1

Question 1

Which of the following customer questions is answered by a company's value proposition?

Accepted Answer

Why should I buy your brand rather than a competitor's?

Question 2

Anu is evaluating why customers choose his product over competitors based on cost-benefit analysis. Anu is evaluating:

Accepted Answer

customer-perceived value

Question 3

Q4. Students must pass both the coursework and the final exam to pass the course.

Accepted Answer

True

Question 4

Before designing a customer-driven marketing strategy, a company should ________.

Accepted Answer

understand the marketplace and customer needs and wants

Question 5

When backed by buying power, wants become ________.

Accepted Answer

Demands

Question 6

Q5. When is the Written Report due?

Accepted Answer

13 June 2025 by 6 PM

Question 7

Q7. Where will you perform your Group Presentation?

Accepted Answer

Tutorial

Question 8

Q1: When writing an email to the lecturer, you must include:

Accepted Answer

Full name, tutorial section, subject code

Question 9

Which of the following marketing management concepts is most likely to lead to marketing myopia?

Accepted Answer

product concept

Question 10

Q2: If you are sick and cannot attend class, what document must you submit?

Accepted Answer

A Medical Certificate (MC) from a clinic or hospital

Question 11

Q6. How should you submit your Written Report?

Accepted Answer

Upload to E-learn

Question 12

________ are human needs that are shaped by culture and individual personality.

Accepted Answer

Wants

Question 13

Which customer type is associated with low profitability and very little long-term loyalty?

Accepted Answer

strangers

Question 14

Q3: Students must attend:

Accepted Answer

The tutorial section assigned to them

Question 15

Which of these marketing orientations focuses primarily on the product’s features, performance, and quality?

Accepted Answer

product concept

Questions 15