CCPR UNIT 2

Public relations is a ___________ function.

Public relations consists of __________ communication, both inwards and outwards.

Open systems are also known as

Public relations professionals interact with which groups?

_____________ include undertaking activities for the welfare of the locals including employment, health, education, etc.

___________ is an objective of Public Relations. 

The principle and objectives of PR are _____ in character.

The Consumer Protection Act was passed in _______.

The first step of diffusion theory is ______.

Diffusion theory as proposed by

In the situational theory, the variable of _______ refers to how much an individual cares about an issue.

All of these are discrete steps of diffusion theory except ________.

_______ uses the economic metaphor of costs and benefits to predict behavior.

_______ variable of situational theory describes how people perceive obstacles in the way of a solution.

Most crises are _____

Which set of characteristics most accurately describe PR?

The term Public Relations was first used by

_____________ is regarded as the Father of Public Relations.

Ancient bulletins, brochures and clay tablets found in ancient _______ are considered early examples of public relations

_______________ is an essential factor in the practice of Public relations.

When PR practitioners seek to maintain or improve relations with local special interest groups, they are engaged in

___ explains why some groups are active on a issue, other groups are active on many issues and others are apathetic.

_______________ is the process by which a person's attitude or behavior towards something can be influenced.

Public relations is a _______ profession in India.

In situational theory, the variable of _______ refers to the awareness of the public facing an issue.

Compared to other communications tools, PR is the

___________________ includes fulfilling social responsibility of corporate houses.

PRSI was established in

Organisations are part of a greater environment made up of many ______.

_______ is another way to look at how people process and accept information and adopt ideas.

Public relations aims to establish a __________ understanding between the organization and its publics.

Systems theory was proposed in the year 1990.

The last step of diffusion theory is ______.

Public relations requires the purchase of media.

There are _____ models of public relations according to James Grunig and Todd Hunt.

In the 15th century, the invention of ______ led to wide dissemination of information.

Which area of public relations deals with emerging issues and their potential impact on an organization?

Which of the four PR models set out below (Grunig and Hunt) is labeled at the best model by practitioners?

All of these are variables of situational theory except _______.

_________ looks at organisations as made up of interrelated parts, adapting and adjusting to changes in the environment