Recap of Past Lectures.

The television is an example of a ___ in the communication process.

Semiotic processes are not conventional and they do not change in time

Frank listens intently to Sam’s speech. Frank is the__ in the communication process.

A tactic that increases the sale of services through publicity is known as:

Which statement is true about the communication process?

In all communication processes, a sender of the communication must:

What social semiotics suggests is that meaning is flexible, that is why we talk about...

What is publicity

Advertising, selling, and publicity, are examples of  __________ in the marketing mix.

Publicity is easy to control and it is always positive.

How many steps are in the communication process?

Advertising, direct marketing, personal selling skills, publicity, public relations, and sales promotions are used for:

This is the effort to reach consumers by generating positive publicity.

Communication Process

We don't usually treat promotion/publicity/advertising as credible information because

The first step in the communication process is:

What is not a method of garnering publicity?

What obstacle to clear communication can complicate the communication process?

Semiotics is the study of...

The three basic elements of the communication process are?

In semiotics, the sign consists of:

To complete the communication process, the receiver of the sender’s information must be able to:

Communicator; initiates communication process

Feedback is an essential stage in the communication process

Publicity, events and speeches are all a form of

On the communication process, what can disrupt the communication process?

Publicity on tv and radio is called ______

How was semiotics used in the campaign?

Publicity means to