SEM Units 4-5 Review

Age and gender are demographics.

X-Games are not an example of niche marketing.

Food is a want.

A balance sheet identifies revenue and expenses of a business.

A mission statement is not necessary to capture an organization's purpose.

A _____ indicates the current value of the company.

The S.M.A.R.T strategy can help you achieve your goals.

The marketing mix consists of...

Competitors (such as Nike and Adidas) are fighting for...

Target Market refers to people with a defining set of characteristics that set them apart as a group.

The marketing process benefits consumers by

The buyer provides something of value to the seller in return for goods/services that meet the buyers needs.

Analyzing a companies strengths, weaknesses, opportunities and threats is...

Which of the following is NOT an example of a Market Segment?

Two parties, communication, free to accept or decline are not requirements of the exchange process.

Considerations when evaluating a target market are

Marketing activities are important to business because...

Variables controlled by marketing professionals in an effort to satisfy the target market.

Belief that a company’s success is dependent upon identification of consumer need/wants and the ability to satisfy them.

Primary research is already completed by someone else.