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Duplicate of Ansoff matrix - Flashcards | StudBud
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Duplicate of Ansoff matrix -
Duplicate of Ansoff matrix -
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StudBud Administration
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Theory quiz about concepts seen in the class of the marketing planning tool: Ansoff matrix
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
T-shirt brand decided to sell their products on Kichink Stores (internet). Clear example of...
Market penetration
Market Development
Diversification
Product Development
2
Some months have 31 days. How many months have 28 days?
3
6
1
12
3
When companies enter existing markets
with their existing products or services it is...
Product Development
Diversification
Market Penetration
Market Development
4
A cake manufacturer starts selling fresh juice. Clear example of...
Related Diversification
Product Development
Unrelated Diversification
Market Penetration
5
When companies develop new products in existing markets...
Market Penetration
Product Development
Market Development
Diversification
6
How many strategies does the Ansoff Matrix have?
5
2
3
4
7
The main goal of the Ansoff Matrix is...
Map strategic product and market growth
Boosting the top line or income of the business
Process of improving productivity and efficiency of success
Achieving less input costs by increasing the production
8
When you include modifications of an existing product, you are using...
Market Development
Diversification
Market Penetration
Product Development
9
It is the riskiest strategy of them all...
Market Penetration
Market Development
Product Development
Diversification
10
When getting current customers to use more of your products, you are using...
Product Development
Diversification
Market Penetration
Market Development
