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OM Chapter 11 UPDATED Flashcards | StudBud
OM Chapter 11 UPDATED
1 / 12
What is vertical integration?
A
when a firm expands by gaining ownership of its suppliers or distributors.
B
When a firm takes ownership of a firm in a different industry.
C
When a firm merges with another firm.
D
Vertical integration is a strategy used to increase competition and prices.
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