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MARKETING Flashcards | StudBud

Explore/MARKETING

MARKETING

7 terms·StudBud Administration·48 plays

MSU COLLEGE IPOH

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Questions 7

Answers

1
What is marketing mix?
set of marketing process
set of consumer needs
set of marketing goal
set of marketing tools tht work together to satisfy customer
2
Press releases and special events can be included in which promotional tools?
Personal selling.
Public relations.
Direct marketing.
Sales promotion
3
4P's include Product, Promotion, Place , ______.
presentation
Brand
Personnel
Product
4
States of felt deprivation, include basic physical needs refers to _______.
marketing
demand
needs
wants
5
Today, marketing must be understood in terms of making a sale and ________.
brilliant advertising
satisfying customer needs
understanding customer value
customers’ self image
6
What is the meaning of markets?
set of all potential buyers of a product or service
set of marketing segmentation of a product or service
set of all marketing mix of a product or service
set of actual & potential buyers of a product or service
7
_____ are the form human needs take as they are shaped by culture and individual personality.
Desires
Demands
Wants
Self concepts