Internal attributes that help the organization

External factos that help the objective

External factors that could jeopardize the objective

strengths, opportunities, weaknesses, and threats

Internal attributes that harm the organization

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Marketing Basic Concepts

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Questions 18

Answers

1
Strengths are
Internal attributes that harm the organization
External factors that could jeopardize the objective
Internal attributes that help the organization
External factos that help the objective
2
Opportunities are
External factors that could jeopardize the objective
External factos that help the objective
Internal attributes that help the organization
Internal attributes that harm the organization
3
A set of questions designed to know the customer, it can be done by e-mail, by phone, online
In depth interview
Survey
Observation
Focus group
4
Threats are
Internal attributes that harm the organization
External factors that could jeopardize the objective
External factos that help the objective
Internal attributes that help the organization
5
Person hired by a firm to visit stores posing as a casual customer to collect information
Benchmarking
Mystery Shopper
Strategic Business Unit
Benchmarketing
6
SWOT stands for
weakness, strengths, opportunities and threts
strengths, weeknesses, opportunities, and threats
strengths, opportunities, weaknesses, and threats
weakness, opportunities and threats
7
A ranking of a brand in terms of its sales volume
competitive analysis
growth rate
market position
Strategic business unit
8
Its objective is to know enough about other companies that compete in the same market
Strategic business unit
market position
competitive analysis
growth rate
9
A picture of the company's financial health for a given period of time
Growth rate
Statement of income
All are correct
Performance Indicador
10
A measurement of the quality of other companies and its comparison with your own company
Benchmarketing
Benchmarking
Strategic Business Unit
Mystery Shopper
11
It involves interaction between one moderator and one respondent
Observation
In depth interview
Focus group
Survey
12
A separately managed division of a company with independent strategic objectives
Strategic business unit
growth rate
market position
competitive analysis
13
Check list is a document used to collect data in real time at the place where it is generated
False
True
14
Getting a group of people in a room and asking them insightful questions regarding the product
Observation
In depth interview
Focus group
Survey
15
It measures success in attaining predetermined goals
Growth rate
Statement of income
Performance Indicador
All are correct
16
There are two major techniques: through interaction, and with no interaction
Survey
Focus group
In depth interview
Observation
17
The amount of increase that a specific variable has gained within a specific period of time
Strategic business unit
growth rate
market position
competitive analysis
18
Weaknesses are
External factors that could jeopardize the objective
Internal attributes that help the organization
Internal attributes that harm the organization
External factos that help the objective

Marketing Basic Concepts Flashcards | StudBud