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SEM - Unit 1 Flashcards | StudBud
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SEM - Unit 1
SEM - Unit 1
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Sports and Entertainment Marketing Unit 1 Review
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
Jim Henson created _________.
Sesame Street
The Muppets
Kermit the Frog
All of the above
2
SEM is not a new player in the field of multi-billion dollar industries.
False
True
3
Roone Arledge is _________:
Recognized as the visionary for " Monday Night Football"
The King of All Media
A and B above
Responsible for slow motion and instant replay
4
William France Sr. founded the National Association of Stock Car Auto Racing (NASCAR).
True
False
5
ESPN and CNN feature daily sports business columns on their web sites.
False
True
6
Nielsen is the name of a company that provides ratings information.
True
False
7
__________ refers to a means of communicating a message to large numbers of people.
Promotion
Advertising
Selling
Media
8
Sports and entertainment products and services have international appeal.
False
True
9
Which area of the sports industry generates the most revenue?
Licensed merchandise
Advertising
Professional service
Sporting goods
10
Sports Illustrated was launched in what year?
1935
1954
1921
1979
11
Which of the following provided revenue sources in the early days of team sports?
Concessions
Sponsorship
Luxury Suite Sales
All the above
12
ESPN made its first on-air appearance in 1936.
True
False
13
The acronym SEM stands for ____________.
None of the above
Sporting Event Marketing
Sports & Event Marketing
Sports & Entertainment Marketing
14
Michael Jordan is not considered a pioneer in the history of sports andentertainment marketing.
True
False
15
Pierre de Coubertin, Mark McCormack and Bill Veeck are all considered _______.
Entertainment industry pioneers
Rich and famous
None of the above
Sports industry pioneers
16
The sports industry ranks among the top five industries in overall revenue.
True
False
17
The Olympic Games became commercialized and made profitable for the first time in _________.
1992
1984
1956
1972
18
Disneyland opened in Anaheim, California in _____:
1975
1965
1955
1945
19
__________ indicates that we will see continued growth in the sports & entertainment industry.
All of the above
A substantial rise in the sale of music videos
I-Tunes selling over 20 million music downloads
The NBA offers All-Star balloting in 17 different languages
20
Media rights are important to sports and entertainment properties because ofrevenue.
False
True
