Stukent Chapter 2

Which of the represents the % of marketing executives who use social media as part of their marketing strategies?

A computer program that searches databases & internet sites for the documents containing keywords specified by a user

What is an influencer?

What does the acronym SEO stand for?

Happens when the desired outcome of marketing message is achieved

What was the first social media network?

identifying only the people that will best help you achieve your goals

Content &/or interactions used to grow/engage with a social media community made through efforts other than paid means

Content that is continually relevant and not outdated

Web-based technology that enables the development, deployment, and management of social media solutions and services

the simulation of human intelligence processes by machines, especially computer systems

determined by or dependent on the collection of data