Repton IGCSE EdExcel Marketing Revision

Classifying groups on basis of esteem and prestige from economic success

A business has a 35% share in the market worth $38,000,000. What is the market share?

C1 and D are which social classes?

To recognise the difference between things:

Very small outlets selling a limited range of goods; found at malls, airports, bus stations

Products sold below cost to draw customers

Markets can be segmented by

What are the stages of the product life cycle

Marketing involves all of the following EXCEPT:

Which is an element of the marketing mix

Collecting data that already exists is an example of:

very large markets in which products with mass appeal are marketed

Which of the following is a method for a rival company to attract your customers?

Which of the following is an example of quantitative data?

The pricing strategy that involves setting a very high price initially (at launch)

Competition, Taxes, Costs, and Consumer perceptions are factors that affect which P?

act of buying and USING products

Which of the following is the shortest distribution channel?

Person who helps arrange agreements or business deals between other people or organisations

All of the following are reasons for changes in customer's needs EXCEPT

High market share and low growth is what on the Boston Matrix?