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AIRC 4420 Final Review Flashcards | StudBud
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AIRC 4420 Final Review
AIRC 4420 Final Review
31 terms
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StudBud Administration
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A final review for AIRC 4420
Flashcards
31 cards
F
Practice quiz
P
Host live
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Questions
31
Answers
1
Integrated marketing includes elements such as:
environmental concerns and employee involvement
copy write and trade mark protections
celebrity endorsements and sports teams
special events and event sponsorship
2
An organization gains credibility through:
popular and contemporary advertising
public relations aligned with corporate goals
magic
celebrity spokespeople
3
A press release may be written to announce a corporate transgression
Yes
No
4
An organization's legal considerations are:
a conflict of interest
primary
not applicable to public relations
5
The cardinal rule of crisis communications is to:
encourage a single media outlet to cover the crisis
the long term is the best term
Tell it all quickly
tell employees everything first
6
Secondary research is:__________
Not as good as primary research
the second best type of research
Uses other people's research
done very, very quickly
7
Applied research is based on intuition and interpretation
False
True
8
Ivy Lee is known as the Father of Advertising for spinning a negative story positively
False
True
9
An airline might write a press release to __________
Highlight a competitors problem
Release demographic information
Celebrate a new route
Share weather data
10
Integrated marketing may include such elements as:
copy write and trademark protection
special events and event sponsorship
retail plans
employee benefits
11
A press release may be written to celebrate a milestone
False
True
12
An organizations legal responsibilities are not as important as good two-way communication
True
False
13
Joining an industry association such as BCAC is one way to apply pr principles to your own life
True
False
14
A press release maybe written to announce new leadership
Yes
No
15
An ethical dilemma and an ethical lapse are the same thing!
False
True
16
Never suggest a headline to an editor in a press release
No
Yes
17
To develop a reputation of trustworthiness, an organization must have really good advertising
Not necessary
Very necessary
18
The angle of a story is not important to a public relations professional
False
True
19
A position paper, or white paper:
not really white
the result of poor research
Is written primarily for internal background purposes
widely shared with local charitable groups
20
A backgrounder is typically included in a press or media kit
True
False
21
One of the trends of public relations is:
more focus on wildlife plans
increased accountability to stakeholders
decreased participation in community events
less interest in awards and special recognition
22
A narrative biography is:
a chronology of the person's life
written in an informal style
not very useful
used only for famous politicians
23
The best news stories feature far away lands
False
True
24
An ethical dilemma results from:
a communications crisis
legal questions
theoretical research
a conflict of values
25
Public relations advertising includes:
counter productive
non-product advertising
a huge waste of money
heavily influenced by operational groups
26
Public Relations applies only to corporate entities
True
False
27
Edward Bernays was the Father of modern Public Relations
True
False
28
RACE is an acronym for Research, Audience, Communication & Education
True
False
29
Secondary research:
is more useful than primary research
consists of questionnaires and surveys
examines existing data
is not as good as primary research
30
We apply public relations principles to our own lives when we:
improve our education
guard our reputation for integrity
take up a hobby
develop a great sense of humour
31
A speakers bureau is one function that may be managed through the Public Relations Dept
False
True
