E commerce Semester Review

recency refers to the time elapsed since the last visit made by a customer

E-commerce is defined as:

which of the following account for the vast majority of location-based mobile marketing?

stickiness measures the average length of stay at a website

QR code technology is the primary enabling technology for universal proximity wallets

the majority of online shoppers find vendors by clicking on display ads

following company was the target of what is believed to be the largest breach at a single company in history

Apple was the first to launch an intelligent digital assistant.

Which of the following FIP principle requires opt-in or opt-out policies to be in place?

Feature of ecommerce that decreases the cost of delivering marketing messages and receiving feedback from users:

influencer marketing is a method of generating engagement

The easiest and less expensive way to prevent threats to a system integrity is to install anti-virus software

______ refers to the ability to identify the person or entity with whom you are dealing on the Internet

Ubiquity increases the cognitive energy required to transact in a marketspace:

Consumers choose the online channel primarily due to social media influence

fan acquisition is the first step in the social marketing process

which of the following refers to the number of interactions among members of a group and reflects the "connectedness"

there is a finite number of Bitcoins that can be created

encouraging users to click the like button is an example of which step in the social marketing process?

Most social network marketing takes place on the mobile platform

Companies are not permitted to collect personal information from children under the age of 13 without parental consent

each different type of major marketing, and each different platform, has different metrics to measure effectiveness

Which of the following is an example of e-business?

Universal standards make price discovery more costly, slower, and less accurate:

All of the following are "traditional" online marketing tools EXCEPT:

Bluetooth is the primary enabling technology for mobile wallets

E-commerce & e-business systems blue together at the business firm boundary, where internal systmes link with external

a web beacon is:

the ratio of impressions to fans is a measure of:

which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?

on average, users use about ____ apps a month on their smartphones

All of the following are fixed price strategies EXCEPT

Social media is the best suited for creating and ongoing conversation with one's customer

Amazon's Associates program is an example of which of the following?

research shows the two key factors shaping the decision to purchase online are utility and trust

Which was NOT a popular type of online marketing before 2007?

E-mails to an in-house list are ads that have the highest CTR

Notice/Awareness is the FIP principle that requires identification of the collector of data

A drive-by download is malware that comes with a download file that a user intentionally or unitentionally requests

Is NOT one of the main stages of online purchasing process:

Which of the following is the most important tool in establishing a relationship with the customer?

brand pages on Facebook typically attract more visitors than a brands website

the average abandonment rate is highest for shopping carts accessed via smartphones

Zero trust is a cybersecurity framework based on the principle of maintaining strict access controls behind firewalls

which of the following has been a leader in enabling augmented reality for mobile marketing?

all of the following are examples of dark social EXCEPT:

confidentiality is sometimes confused with:

Spoofing is the attempt to hide a hacker's true identity by using someone else's e-mail or IP address

transaction logs are built into client software and not the web server software

about how much time a month does the average U.S. adult spend on tik tok?

The highest amount of online advertising spending is for online video ads.

An intrusion detection system can perform all of the following except:

Uber has been criticized for using which of the following?

Aquisition rate is the percentage of visitors that have an interest in a sites products by registering a products page

Which of the following is NOT an example of an access control

Which of the following basic ethical concepts plays an important role in defining privacy?

Which of the following statements about mobile apps is NOT true?

Snapchat's Lenses feature is an example of:

the marketing technique known as ___ involves merchants offering many products for which there is little demand.

Which of the following is an important societal issue related to e-commerce?

Which of the following refers to the complexity and content of a message?

Which of the following is NOT an example of malicious code?