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MKTG360_Ch.1 Flashcards | StudBud

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MKTG360_Ch.1

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Questions 4

Answers

1
Marketing concept focuses on offering a good quality of product to satisfy consumers
True
False
2
The term that best describes the process of identifying, satisfying, and maintaining customer relationships is:
Customer Relationship Management
Marketing
Accounting
Advertising
3
Which one is "NOT" one of the marketing concepts?
Societal concept
Product concept
Selling concept
Profit concept
4
What is not one of 4Ps of Marketing?
People
Product
Place
Price