SM-Digital Marketing

Question 1

Reagan is a new Facebook user, and she wants to increase her exposure. How can she best go about doing so?

Accepted Answer

By responding to comments on her page and commenting on others' posts

Question 2

Business have used this social media platform for challenges. Chipotle launched a "Guac Challenge" on this platform.

Accepted Answer

TikTok

Question 3

Today, businesses and consumers only use social media to make their purchase decisions.

Accepted Answer

False

Question 4

Knowing where you can best reach your customers is one of the most important thing a marketer can ask.

Accepted Answer

True

Question 5

How can marketers boost engagement with prospects on Twitter?

Accepted Answer

Incorporating images or graphics.

Question 6

When using social media analytics tools, why is it important to pay attention to customer engagement?

Accepted Answer

Customer engagement helps create buzz.

Question 7

Which of the following is a good reason to use various marketing channels?

Accepted Answer

To reach all target audiences

Question 8

If you&#x27;re hoping to reach prospects on Snapchat, what demographic are you most likely to get?

Accepted Answer

People under 35

Question 9

This is currently the largest social media platform for businesses and personal use.

Accepted Answer

Facebook

Question 10

How can building a following on social media facilitate SEO?

Accepted Answer

Search engines can detect information from social media

Question 11

In order to build long-term customer loyalty on social media, it is important to do which of the following?

Accepted Answer

Build relationships

Question 12

Which SM platform is best for sharing humorous or behind the scenes content?

Accepted Answer

Snapchat

Question 13

Which social network makes use of hashtags to quickly engage its followers in events?

Accepted Answer

X

Question 14

How can social media BEST be used to grow a new business?

Accepted Answer

Hold a marketing campaign using a social media-based contest

Question 15

Which of the following is NOT an important social media marketing practice?

Accepted Answer

Answer questions as time allows.

Question 16

Businesses who use social media as a key part of their marketing strategy usually see great measurable results.

Accepted Answer

True

Question 17

If you want to measure the real-time impact of your digital marketing efforts, you will most likely use _____.

Accepted Answer

Ongoing analytics

Question 18

Using this social media platform for contest, polls, and giveaways has proven to be an effective marketing tool

Accepted Answer

X

Question 19

What are social media influencers?

Accepted Answer

People on social media with many followers and high influence onSM

Question 20

This social media platform is known for photos and posting visually appealing content for businesses

Accepted Answer

Instagram

Question 21

What is the best way to engage social media prospects on Snapchat?

Accepted Answer

Provide exclusive or behind-the-scenes content.

Question 22

How does social media contribute to a strong SEO strategy?

Accepted Answer

It can boost the popularity of your site through links and sharing.

Question 23

Which of the following is NOT a good method for reaching social media influencers?

Accepted Answer

Start a hashtag that you think will go viral, and hope the influencer sees

Question 24

It is important to engage all types of audiences in marketing. How would a company do this?

Accepted Answer

Use a multi-faceted approach.

Question 25

This social networking platform is the largest video sharing site in the world

Accepted Answer

YouTube

Question 26

When many followers on social media share your content, how does this impact your search engine ranking?

Accepted Answer

The shares help to improve the search engine ranking

SM-Digital Marketing

Questions 26

SM-Digital Marketing

Questions 26