What does the Dominant vs Subordinate theory mean?

That some groups are more represented than others

What does Andy Medhurst believe about stereotypes?

They are a shorthand for identification

In the Uses and Gratifications theory, what are the 4 reasons people consume media products?

Surveillance, Escapism, Personal Identity & Relationships

What does 'Prosumer' mean?

Someone who is a producer and a consumer

What does Dan Gillmour believe?

that the future is citizen journalism; we will write history

What are two benefits to Web 2.0?

Easy to share globally, link social media to your website

What are the four acts found in Todorov's Equillibrium theory? Hint: They must be in order

Equillibrium, Disruption, Resolution, New Equillibrium

Name 4 of the character roles of Propp's character theory:

Princess, Dispatcher, Helper, Villian

Name the 4 other character roles of Propp's character theory:

False Hero, Hero, Donor, Princess' Father

What are these three ways of interpreting a media text?

Preffered, Negotiated, Oppositional

Tessa Perkins believes that stereotypes are good/reasonable because:

They are always founded in truth

Why would people use a media product for personal identity?

They can relate to a character as they have the same issues

Does Andy Medhurst believe that stereotypes are positive or negative?

Negative: They simplify people, reducing/white-washing them

Why would people use a media product for personal relationships?

So that after they watch it they can discuss it with others

Which answer would best summarise David Gauntlett's Prosumer theory?

The phenomenon of people consuming media and making it too

What does Laura Mulvey's theory on the Male Gaze suggest?

Some women in media products are there to be objectified

Why does Richard Dyer believe that stereotyping is in the interests of institutions?

It creates basis for stock characters, caters to laziness

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AS Media Studies: Media Theorists

40 termsStudBud Administration2,020 plays

Covers genre, narrative, representations, audiences & institution, Do not shuffle questions as it will reveal certain answers and they link.

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Questions 40

Answers

1
In Michael Wesch's theory, which social media platform does he talk about in particular?
Twitter
YouTube
Facebook
Instagram
2
Which theory did Claude Levi-Strauss create?
Hypodermic Needle
Binary Opposition
We Media
Action & Enigma Codes
3
Which of the following are two narrative codes created by Roland Barthes?
Romance & Horror
Mystery & Suspense
Equillibrium & Structure
Enigma & Action
4
What does the Dominant vs Subordinate theory mean?
That representation is different in every country
That all groups are equally represented
That some groups are more represented than others
That representation in the media reflects real life
5
Due to David Chander's thoughts on genre, what is he pro?
Having No Genres
Corrugation
Eternal Damnation
Hybridization
6
What does Andy Medhurst believe about stereotypes?
They are a shorthand for identification
That they help unite communities of people
That they are based upon the truth
That they are solely based upon lies
7
In the Uses and Gratifications theory, what are the 4 reasons people consume media products?
Information, Comedy, Negotiation, Reading
Surveillance, Escapism, Personal Identity & Relationships
Surveillance, Fun, People, Places
Food, Sex, Sleep, Sausage Rolls
8
What does 'Prosumer' mean?
Someone who is actively for consuming media
Someone who is a producer and a consumer
Someone who likes eating media products
Someone who is actively against consuming media
9
Who invented the Hypodermic Needle audience theory?
Andy Medhurst
Richard Dyer
Roland Barthes
Frankfurt School
10
What does Daniel Chandler believe about genre?
That it makes him very, very sad
That it is too restricting
That it doesnt account for external factors
That it is not narrow enough
11
What does Dan Gillmour believe?
that journalists are stupid, outdated and pointless
that the earth is flat and our planet does not orbit the sun
that pigs can fly whilst eating cake and playing the guitar
that the future is citizen journalism; we will write history
12
What are two benefits to Web 2.0?
marketing to your target audience is harder, slow internet
it makes browsing the internet faster, it's easy to use
Easy to share globally, link social media to your website
It is easier to buy goods online, and to get them delivered
13
How many different ways can an audience interpret a text, according to Stuart Hall?
2
3
6
4
14
Which type of narrative is most likely to be one that follows Todorov's Equillibrium?
End
Non-Linear
Linear
Open
15
What are the four acts found in Todorov's Equillibrium theory? Hint: They must be in order
Equillibrium, Resolution, New Equillibrium, Disruption
Start, Build Up, Climax, End
Equillibrium, Disruption, Resolution, New Equillibrium
New Equillibrium, Disruption, Resolution, Equillibrium
16
Name 4 of the character roles of Propp's character theory:
Princess, Dispatcher, Helper, Villian
Blood Donor, Gift Donor, Money Donor, Donor Donor
False Hero, Hero, Hermione, Ron
Villain, Hero, Charity Worker, King
17
Name the 4 other character roles of Propp's character theory:
Princess, Dispatcher, Helper, Villian
False Hero, Hero, Donor, Princess' Father
Donor, Hero, Baker, Gingerbread Man
Father, Mother, Daughter, Son
18
What are these three ways of interpreting a media text?
Preferred, Not Preferred, Completely Against
For, Against, Maybe next time buddy
Complimented, Neutral, Totally Offended
Preffered, Negotiated, Oppositional
19
Which theory did Stuart Hall create?
Encoding/Decoding
Two Step Flow
Action Codes
Hypodermic Needle
20
Richard Dyer believes that stereotyping is within the interest of who?
The People
The Gays
Institutions
The Community
21
Tessa Perkins believes that stereotypes are good/reasonable because:
They tear people apart
They are always founded in truth
They keep people apart
They are funny to laugh at and mock
22
Which theory did David Gauntlett create?
The Creator
The Prosumer
The Eater
The Consumer
23
Why would people use a media product for personal identity?
The media product tells them who to be
They can not relate to a character who has different issues
They can relate to a character as they have the same issues
The media product makes them feel bad
24
Does Andy Medhurst believe that stereotypes are positive or negative?
Positive: They make people feel included, a part of a whole
He believes that stereotyping doesn't exist
Negative: They simplify people, reducing/white-washing them
He made a theory about it but he doesn't give a damn
25
Who created the media theory We Media in 2004?
Daniel Chandler
Andy Medhurst
Dan Gillmor
Michael Welsh
26
Why would people use a media product for personal relationships?
So that they can bond with the people on the TV
So that they can imagine themselves in that world/reality
So that after they watch it they can discuss it with others
So that they can eat pie
27
Which of these is a binary opposite? Hint: More than 1 answer is correct
Sun & Stars
Foot & Hand
Good & Evil
Light & Dark
28
Which answer would best summarise David Gauntlett's Prosumer theory?
People working in media have power that's uncontrollable
The phenomenon of people consuming more media than ever
The phenomenon of people consuming media and making it too
People not working in media institutions have more power
29
According to Jeremy Turnstall's theory, what does tertiary mean?
Mass
Niche
Consumer
Capitalist
30
What does the Hypodermic Needle theory suggest?
Audiences don't exist
That audiences are passive
Audiences are neutral
Audiences are active
31
Can you name 1 more reason why people would use media products? (Uses & Gratifications)
Immediate Gratification
Sexual Gratification
Media Gratification
Social Gratification
32
Jeremy Turnstall believes there are three types of audiences: What are they?
Primary, Secondary, Tertiary
Mass, Niche and Specialist
Infant, Primary, Secondary
Active, Passive and Neutral
33
Katz left Blumler to join forces with Lazarsfeld to create which theory?
Three-Step Flow
Two-Step Flow
Hypodermic Needle
Never Ever Flow
34
Which media theorists created the 8 character roles theory?
Frankfurt School
David Gauntlett
Roland Barthes
Vladamir Propp
35
Blumler and Katz created which theory?
Uses & Gratifications
Binary Opposition
Encoding/Decoding
Male Gaze
36
Levi-Strauss also created a representation theory; what is it called?
Light vs Dark
Cats vs Dogs
Dominant vs Subordinate
Human vs Media
37
What does Laura Mulvey's theory on the Male Gaze suggest?
That men are more likely to need glasses due to genetics
That men stare at things for too long which is weird
That women have superior eyesight to men
Some women in media products are there to be objectified
38
What do Katz and Lazarsfeld mean by 'Two-Step Flow'?
D
C
B
A
39
Why does Richard Dyer believe that stereotyping is in the interests of institutions?
Helps them to market media products to niche audiences
Helps them profit from selling t-shirt with catchy slogans
Helps make funny/interesting content people can laugh at
It creates basis for stock characters, caters to laziness
40
Which theorist believed every media product followed a four act narrative structure?
Dyer
Todorov
Gilmor
Medhurst

AS Media Studies: Media Theorists Flashcards | StudBud