Product, Price, Place, Promotion

What is a promotional mix?

Combination of promotional tools

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The Marketing Mix

19 termsStudBud Administration22 plays

Test your knowledge on the key concepts and strategies in marketing

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Questions 19

Answers

1
Which P involves packaging?
Place
Price
Promotion
Product
2
What is a pricing strategy?
Method to set prices
Advertising method
Product design
Distribution method
3
How does place affect sales?
Customer service
Product quality
Advertising
Accessibility
4
Which P includes advertising?
Product
Promotion
Price
Place
5
What is a product line?
Service only
Single product
Unrelated products
Group of related products
6
What are the 4 Ps?
Product, Price, Place, Process
Product, Price, Place, People
Product, Price, Place, Promotion
Product, Price, People, Promotion
7
How does promotion influence brand loyalty?
Distribution
Product design
Pricing
Customer engagement
8
Which P involves market research?
Price
Promotion
Product
Place
9
Which P involves cost strategy?
Promotion
Price
Product
Place
10
Which P involves customer needs?
Place
Promotion
Product
Price
11
What is a distribution channel?
Product design
Path product takes to customer
Advertising method
Pricing strategy
12
How does promotion create awareness?
Through distribution
Through pricing
Through advertising
Through product design
13
How does price affect demand?
Random effect
No effect
Inversely proportional
Directly proportional
14
What is market segmentation?
Ignoring market differences
Dividing market into groups
Targeting entire market
Combining markets
15
How does product design affect sales?
No effect
Negative effect
Customer appeal
Random effect
16
How does price influence perception?
No influence
Quality indicator
Random effect
Negative effect
17
Which P involves distribution?
Place
Promotion
Product
Price
18
What is a promotional mix?
Distribution method
Single promotional tool
Pricing strategy
Combination of promotional tools
19
Which P involves sales promotion?
Place
Product
Promotion
Price

The Marketing Mix Flashcards | StudBud