finished study guide

In classical conditioning, rewards are offered as positive reinforcement.

It is ethical to buy pirated DVDs.

An example of an organizational buyer is Best Buy.

Short-term profit maximization is more important than long-term profit maximization.

Individuals who exert direct or indirect social influence over others.

The third stage of the consumer purchase decision process is problem recognition.

Virtue ethical approach & agency theory fall under this framework

A ___ is a quantitative measure of a marketing effort.

In this approach, we're concerned with the whole of a person's life, not discrete decisions.

The first phase of the strategic marketing process is ___.

You have ___ left after you pay for necessities, like food & housing.

The ___ of the SWOT analysis are the strengths & weaknesses.

An ethical decision will protect the rights of those who are affected by it

The 4 Ps, the marketer's toolbox, include…

In Maslow's Hierarchy, the bottom level is ___.

Green marketing includes marketing efforts to produce environmentally sensitive products.

___ is using the marketing mix to appeal to consumers of different races.

The 3Cs include…

This framework focuses on the intentions of the people making the ethical decision.

The cluster of benefits that an organization promises customers to satisfy their needs

The greater good for the greatest number of people…

SBU stands for standard business unit.

The ___ protects trademarks.

A place can be a market offering.

Marketers need to pay attention to ___, including how families are changing.

Marketing provides 4 utilities, including…

The firm's long-term course of action designed to deliver a unique customer experience…

___ is the place a brand holds in the consumers' minds.

An example of a(n) ___ situation is buying a house.

___ is the total amount of money earned.