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Marketing, advertising and brand awareness MMPC - part 1 Flashcards | StudBud

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Marketing, advertising and brand awareness MMPC - part 1

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Questions 8

Answers

1
Who wears Nike's products?
Men and women, athletes or not.
Only celebrities.
Only men.
Only athletes.
2
Find the odd one out : The slogan "Just do it"
is known by many people around the world.
was created in the 1980's.
is part of Nike's identity.
is not very famous.
3
To endorse a product means
to buy a product.
to recycle a product.
to sell a product.
to promote publicly the product.
4
Nike uses a lot of film stars in their ads.
False
True
5
Your income is ...
what you like doing.
what you have learnt at school.
taxes
the money earned every month.
6
Which is NOT one of the 4 Ps of marketing?
Prime
Place
Product
Promotion
7
Brand awareness is
Marketing
Attitude to a product
Brand knowledge
Brand image
8
"Belief" is a synonym for "opinion".
False
True