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The Four P's Flashcards | StudBud
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The Four P's
The Four P's
30 terms
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Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
How many basic Promotion Decisions are there
4
7
5
3
2
How many basic product decisions are there
7
4
10
8
3
Marketing Mix defines the key management decisions needed to be ________ in marketing
Great
Good at
Successful
Proficient
4
What does the utilization of the 4P's provide a company with?
Profit
Revenue
Success
Solid Foundation
5
What must products do
Work
Reasonably Priced
Be a Status Symbol
Satisfy a want or need
6
Place is also know as what
Showroom
Shop
Store
Distribution
7
Place includes which of the following
Inventory control
Showroom
Store front
Display
8
What is the most powerful form of buying suggestion
Word of Mouth
Sales
Price
Luxury
9
The marketing mix must be customer driven
True
False
10
Customers often provide needed suggestions
False
True
11
Promotion includes which of the following
Publicity
Sales
Advertising
All of the above
12
Price does which of the following
decrease demand
perception of status
motivates
All of the above
13
Decisions cannot be made about a product without also considering the relationship of _________
Price
Promotion
Place
All of the above
14
Price is not a psychological variable
False
True
15
What year did Neil H, Borden describe the role of marketing as a "mixer of ingredients"
1974
1964
1944
1954
16
Promotion includes which of the following
Sale
Displays
All of the above
Message
17
How many basic place decisions are there
4
5
3
7
18
What determines a company's level of success
Price
Product
People
Revenue
19
There are limitations to the 4 P's
False
True
20
Customer are often heavily influenced by this
Price
Product
Packaging
Luxury
21
These are included in Price
Financing
All of the above
discounts
List price
22
How many basic pricing decisions are there?
3
2
5
7
23
Product includes the following
branding
services
All of the above
quality
24
What is the 5th P
All of the above
Person
Pedestrians
People
25
Place must understand where customers shop
False
True
26
Pricing strategies which do not related to customer habit will be unsuccessful
True
False
27
Decisions cannot be made about promotion without understanding the importance of place
True
False
28
How many interrelated concepts and tactics does the marketing mix include?
6
4
8
2
29
Examining the product life cycle happens here
Place
Product
Price
Pomotion
30
The marketing mix includes how many basic marketing strategies?
1
2
5
4
