Name the powerful studios of today.

Paramount, Universal Pictures, Warner Bros., Walt Disney, Columbia

Define must-carry rules.

FCC requires cable operators to carry all local channels.

Congress created National Public Radio and Public Broadcast Service because the wanted _________________.

more educational programming and an alternative to commercial stations.

What is rotation in regards to radio?

The practice of playing the most popular songs many times through the day.

The practice of applying the technique of description, analysis, interpretation, evaluation, and engagement.

media literacy: critical process

Hypodermic-Needle Model

Media figuratively shoot their powerful effects into viewers.

What is an oligopoly?

A few firms control most of an industry's production and distribution.

Name the Big Five powerful studios in the late 1920s.

Paramount, MGM, Warner Bros., 20th Century Fox, RKO

studbud

Quiz 2 Chapters 4-7

20 termsStudBud Administration105 plays

Imported from external platform

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
Name the powerful studios of today.
Paramount, MGM, Warner Bros., 20th Century Fox, RKO
Paramount, MGM, Warner Bros., Columbia, United Artist
Paramount, Universal Pictures, Warner Bros., Walt Disney, Columbia
Paramount, MGM, Pixar, 20th Century Fox, Columbia
2
Promotion and sale of a product throughout several subsidaries of a media conglomerate.
Rotation
Paywall
Must-Carry Rules
Synergy
3
The control of the mass media industry at its three essential levels: production, distribution, and exhibition
Viral Marketing
Superstations
Vertical Integration
Telecommunications Act of 1996
4
Name three genres.
Books, Movies, Songs
Drama, Comedy, Thriller
All choices are correct.
None of the choices are correct.
5
Define must-carry rules.
FCC requires cable operators to carry all local channels.
FCC rule that required broadcast stations to provide competing POV.
FCC charges with regulating interstate and international communications...
Movie theaters must exhibit many movies at the same time...
6
Digital in television is the type of signals that are transmitted as binary code.
False
True
7
Phonograph to CD: Analog to Digital is an example of _______________.
Convergence
Both red and yellow
technological merging of media content among various platforms
Neither red or yellow
8
First radio format; played most popular hits based on record sales.
payola
rockability
public service announcements
top 40 format
9
Congress created National Public Radio and Public Broadcast Service because the wanted _________________.
more educational programming and an alternative to commercial stations.
more educational programming.
an alternative to commercial stations.
None of the answers are correxct.
10
Single sponsorship of television shows was eliminated by _________________.
the divide that the quiz show scandal caused between high/low culture.
the encouragement of advertisers to sponsor more than one program
both blue and yellow.
quiz show scandals and longer program length.
11
What is rotation in regards to radio?
The practice of playing the most popular songs many times through the day.
the practice of offering popular songs on Pandora.
Pay radio services that deliver various formats nationally via satellite.
the practice of offering popular songs on Spotify.
12
Radio generates its largest profit from _________?
advertisers
donations
listeners
grants
13
Devices known as third screen technology?
televisions
big screen @ moive theater
computers
mobile devices
14
The practice of applying the technique of description, analysis, interpretation, evaluation, and engagement.
media literacy: critical process
media literacy: critical platform
media literacy: critical review
media literacy: digital divide
15
Describe the development of records.
Records were producerd on polyvinyl due to the need for shellac during WW2.
Records were originally made of wax and later with shellac.
Records were the first sound medium to be mass-produced.
All answers are correct.
16
Hypodermic-Needle Model
American media shapes culture and identities of other nations
Audience perceives reality consistant with the portrayals the see on TV.
Mass media have limited effects on audiences.
Media figuratively shoot their powerful effects into viewers.
17
Devices known as fourth screen technology?
mobile devices
computers
big screen @ movie theater
televisions
18
What is an oligopoly?
A fair distribution of ownership of an indsutry.
A single firm that dominates production and distribution in an industry.
None of the answers are correct.
A few firms control most of an industry's production and distribution.
19
What program includes news, talk, comedy, and music?
chapter show
magazine format
episodic series
stellite radio
20
Name the Big Five powerful studios in the late 1920s.
Paramount, MGM, Pixar, 20th Century Fox, Columbia
Paramount, Marvel Studios, Warner Bros., 20th Century Fox, Pixar
Paramount, MGM, Warner Bros., Coluimbia, United Artist
Paramount, MGM, Warner Bros., 20th Century Fox, RKO

Quiz 2 Chapters 4-7 Flashcards | StudBud