Comm 1307 Final Review

Hidden or disguised print and visual messages seducing people to buy products

Ad strategy that associates a product with a well-known person

Online portal that charges consumers a fee for access to news content

Software applications that help user navigate the web

Players who intentionally spoil the gaming experience for others

interactive game experiences in business and the classroom are being included to bring competition and rewards for edu

Journalism model that encourages government criticism and totally free speech

Smaller Ad agencies that devote their talents to select clients

Type of radio and sound transmission that offers less static and greater fidelity

The original Internet was designed by the Department of Defence

Advances editing techniques of images or videos that create fraudulent content

TV equivalent of a quote in newspapers

Research method using small group discussions with six to twelve people

TV audience measurement, % age of households tuned to a program in a market

Any specialized electronic programming or media channel aimed at a target audience

Most popular radio show in the 1930's that didn't last long on TV

Role playing games in virtual fantasy worlds that require users to play through an avatar

Ad strategy encouraging people to maintain or elevate their social status

Games that allow players to feel like they are actually holding weapons

FCC rule requiring cable operators to assign channels and carry all local TV broadcast

Slang for modifying game software or hardware

A written code that creates web pages and links

An understanding of the mass communication process through critical thinking tools

Responses from receivers to senders of a message

A research model that says people use media to satisfy various emotion or intellectual needs

Type of radio and sound transmission that the volume or height of radio waves

First radio station owned by AT&T to carry advertising

Name for news reports that hunt out and report corruption

In law, spoken language that defames a person's character

In TV syndication, popular enduring network reruns are called

Situation in which a journalist stands to benefit personally from the story produced

Term for PR agents that refers to them being a barrier between clients and the press

The end of a copyright period for a work when the public can access for free

Process of designing and delivering messages to diverse audiences

Ad and PR strategy that aims to manipulate public opinion to gain support of an issue

Research model that says mass media reinforce existing behaviors and attitudes

Term used for deceptive environmental marketing

A company that provides internet access to homes for a fee

Newspaper style that emphasizes sensational news and large headlines

Music business talent scouts who discover and manage performers

Theater operators had to accept marginal films in order to get good ones

Market research strategy that divides consumers into types and measures psychological factors

Term relates to artist who dress in costumes to accurately represnt fictional characters

Laws protecting a reporter's right not a reveal sources used in news stories

Phony grassroots PR campaigns....hint surface in many sports venues