EMB 100

Genres are such things as choice of lighting, editing, special effects, camera angle, and size.

Which of the following theories is the idea that people learn through observation to model the behaviors they see?

Advertising that touts the functional benefits of a product or service is ______ advertising.

In the mass comm process, a blogger, the New York Times, and college students who create digital video for a website are

People rarely succeed in contesting the dominant culture.

What is the term used to describe the phenomenon of the ownership of media companies becoming increasingly concentrated

When signs and symbols are interpreted by a participant in the communication process, ________ is said to have occurred

President Franklin D. Roosevelt made impressive use of which medium as a PR tool to sell his New Deal to the people?

The characteristic, distinctive, standardized style elements of a given form of media expression; ie. news "music"

Advertising provides the primary source of financial support for Britain's BBC.

Among the world's leading 46 democracies, the news media in ______ are the least trusted by their citizens.

Increasing the amount of advertising and mixing commercial and noncommercial content is known as

Creating advertising to appeal to audiences of varying personal and social characteristics, such as race,gender & geo

The ability to comprehend and use written symbols effectively and efficiently is

People’s tendency to accept information that confirms their beliefs and reject information that does not is

The control of a film's production, distribution, and exhibition by a movie studio is called

The normative theory in which government and media work in partnership to ensure that media helps the people

Critical cultural theory typically finds its intellectual home in conservative political circles.

When studios produce their own films, distribute them on their own, and exhibited them in their own theaters

When a media company has content that it can use across a number of its different holdings, this is

Large, hierarchically structured organizations are typical of

Social cognitive theorists call the direct replication of an observed behavior

The number of independent bookstores in the United States continues its decade’s-long decline.

Media literacy is a skill that can be acquired and developed.

Angering Print Makers, the passage of the ________ in 1765 took freedom of expression but helped England recoup costs

Because the environments in which they are created change constantly, mass communication theories are said to be

Digital devices with the appearance of traditional books but content that is digitally stored and accessed are

Music for the kinetoscope was provided by what other Edison invention?

Groups with specific but not dominant cultures that exist as part of those larger cultures are ________Blank cultures.

Which of these countries best exemplifies the revolutionary concept of mass media?