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Media and Culture II Quiz 3 Review Flashcards | StudBud
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Media and Culture II Quiz 3 Review
Media and Culture II Quiz 3 Review
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Questions
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Answers
1
How is digital media consumption impacting newspapers?
All of the above
Revenues have been in decline since the mid 2000s
Ad revenue was down 13% year over year 2017 - 2018
In 2018, circulation (print and digital) was down over 8%
2
The "news hole" is the newspaper space not taken up by ads.
True
False
3
What is investigative journalism?
When media is opinion, not fact based
Chronicling of every day life
None of these
In depth research and portrayal of systemic issues in society
4
What type of newspapers brought them to the stage of Mass Medium?
Penny Papers
Weekly Editions
None of these
Sunday Editions
5
The Associated Press is partnering with artificial intelligence organization OpenAI.
False
True
6
What is another name for the "upside down triangle" or "inverted pyramid" style of journalism?
Objective or fact-based journalism
None of these
Interpretive journalism
Literary journalism
7
Mona Chalabi won a 2023 Pulitzer Prize for her hand drawn infographics
True
False
8
Who brought the following to newspapers? Stunts, Women's Sections, Journalism prize in his name.
None of these people
Hearst
Bernays
Pulitzer
9
What was a major issue when it came to the Convergence of newspapers?
Differentiating themselves from opinion-based blogs
All of these
Coping with competition from social media
Adopting new channels for advertising
10
Who was the owner of the first newspaper?
Benjamin Franklin, 1729
None of these
Julius Caesar, 59 BC
Benjamin Harris, 1690
11
Newswires help with...
Connecting radio and other media types
None of these
The music industry
licensing for outlets that are under-staffed
12
What did Hearst bring to newspapers?
All of these
One of the first massive media companies
Raiding other papers for journalists and cartoonists
Encouraged conflicts that might result in a story