Home Library Explore SAT

Home Library Explore SAT

Marketing: Chapter 1 Review Flashcards | StudBud

Explore/Marketing: Chapter 1 Review

What are Consumer goods?

What is the Value Equation?

Marketing: Chapter 1 Review

5 terms·StudBud Administration·13 plays

#Marketing review for chapter 1 basic concepts

Flashcards5 cardsFPractice quizPHost liveL

Questions 5

Answers

1
What is the Value Equation?
Process that compares the value with the cost of a product
Process of determining how valuable a marketing campaign is
Process of determining the price a product should be
Process of determining the value of a product is to a buyer
2
What are Consumer goods?
Goods sold from a factory
Goods sold in a retail store
Goods sold by farmers
Goods purchased and consumed
3
All of the following EXCEPT ONE would be considered a Domestic Market (for a Canadian business)
Montreal
Buffalo
Brampton
Winnipeg
4
What are the four Ps of marketing?
Price, Profit, Product, Place
Product, Price, Place, Promotion
Position, Profit, Place, Price
Product, Position, Price, Place
5
All of the following EXCEPT ONE would be considered a Pull Strategy.
Product Placement in a popular TV Show
In Store Displays
Television Commercial
Magazine Ad