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Advertising Terms - review Flashcards | StudBud
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Advertising Terms - review
Advertising Terms - review
18 terms
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StudBud Administration
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Review of terms used in advertising
Flashcards
18 cards
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Practice quiz
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Questions
18
Answers
1
The name of a company is...
endorsement
billboard
brand name
sponsorship
2
An attempt to persuade the reader by using a famous person to promote a product or idea is...
commercial
billboard
advertisement
endorsement
3
The group of people at whom advertisements are aimed is...
commercial
target audience
images
statistic
4
An attempt to persuade the reader by using a credible person to promote a product or idea is...
billboard
consumer
eye-catcher
testimonial
5
Ads cost the most money during...
The Olympics
The World Series
The Superbowl
Spongebob Squarepants
6
Ideas/thoughts about a group of people that all members of that group are the same is...
product
images
billboard
stereotype
7
An advertisement on television, radio, or at the cinema is...
commercial
stereotype
brand name
target audience
8
Anyone who buys a product is...
brand name
consumer
spokesperson
product
9
When a celebrity or respected individual serves as a regular promoter of the product it is...
target audience
product
spokesperson
eye-catcher
10
The pictures in an advertisement are...
commercials
images
billboards
statistics
11
A picture/symbol that identifies a product or company is...
product
slogan
logo
endorsement
12
The item that is being sold is...
testimonial
logo
product
billboard
13
When a business pays to gets its name used in connection with something popular it is...
stereotype
sponsorship
consumer
brand name
14
Something that attracts attention is...
eye-catcher
brand name
endorsement
testimonial
15
Numerical facts or data that are used to impress the consumer are...
product
endorsement
statistics
images
16
A large sign, usually outdoors, used for advertising is...
product
commercial
billboard
consumer
17
communication which tries to persuade people to buy a product is...
images
spokesperson
name brand
advertisement
18
The catchy phrase or words that identify a product or company is...
logo
statistics
slogan
brand name