Sports Marketing Chapter 4 Test

Which of the following is a quality of service?

group of closely related products manufactured or sold by a company

This involves helping and assisting the community with charity and fundraising events

The grassroots marketing concept helps build a relationship between the community and the team

These products are generated by the main sporting event.

person who may play, officiate, watch or listen to sports

Which of the following is a tangible product?

Each decision the sports consumer makes involves an opportunity cost. 

marketing activity on a local-community level

Which of the following refers to the attitudes the consumer has toward recreational activities

As the popularity of a sports team grows, more infrastructure is needed to support it. 

Wilson Sporting Goods makes a variety of different product lines that are closely related. 

the total assortment of products that a company makes/or sells

physical development of an area, including major public systems, services, and facilities

agreement for a sports organization to sell a parent company's product within a given area

The Orlando Magic is known as a 

When making decisions about marketing plans, sports marketers zero in on one factor.

Which of the following is considered a sports product?

Sports marketing helps business become more profitable as consumers have fun. 

loss of the opportunity that is passed up in order to receive something else in exchange

Geographics, demographics, and psychographics are all part of market segmentation. 

Sports training usually provides a tangible product, such as instruction through sports camps. 

nonphysical services that include tennis lessons, personal training, or sports camp

Sports goods are tangible, and sports services are intangible

a way of analyzing a market by specific characteristics to create a target market

Which of the following influences a sports consumer's decision to purchase goods or services?

physical goods that offer benefits to the consumer

Which of the following is a type of sports product?

The consumer is the target of sports marketing. 

What shifted in the market segmentation when Tiger Woods began dominating the golf world?