MKTG7505 Quiz Chapter 2

Innovation can involve new ways of creating value in an Orgs activities. The tool for this is:

This phase of the NP process selects high potential opportunity & start customer involvement?

In which of the following phases of the new products process are prototypes typically created?

Phase of the new products process that the first full test-of-fit with manufacturing is made?

In which of the following phases of the new products process does market testing take place?

The development and launch phase comprises what is popularly called the "fuzzy front end"

The smart phone (eg iphone) qualifies as an example of ‘creative destruction’ (Schumpeter)?

The development phase of the new product process involves the development of:

Which one is not one of the 3 innovation classifications (degree of newness & value creation)?

Benefit of speedier time to market is, the product will be in market longer before obsolescence

A fully screened product passes the test of fit with a company's situation.

Phase where opportunities are thoroughly described & analyzed to confirm sales potential exist.

Phase first formal assessment done on NP concepts eg financial, technical, marketing criteria?