BMI3C Promotion

5. Businesses should select only one or two forms of promotion in order to be successful.

4. A store giving away t-shirts with their logo would be an example of:

3. Selling is a part of the promotional mix.

8. Which advertising technique associates the product with a well-known person or celebrity?

9. Product placement is not an effective form of advertising.

10. This form of media is low cost and quick to produce but isn't the best since it is often ignored due to audio only.

6. When a radio station sets up and broadcasts live at a business, this is an example of publicity.

7. Print ads that use colour and bold font help to get people's interest in an ad.

1. What does the I in AIDA stand for?

2. The most expensive form of media is: