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advertisement techniques Flashcards | StudBud
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advertisement techniques
advertisement techniques
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Answers
1
What is the bandwagon technique?
Uses famous people to sell a product or idea.
try to create an emotional response in public to sell a product.
to exaggerate the effects of a product
makes the claim that everyone else is using the product and you should too.
2
What is the Heartstrings Techniques?
Real people who have used a product give endorsements saying how good it is
create an emotional response in public to sell a product
consumers are representing their country positively if they use the product
make people laugh to sell products
3
What is the fear technique?
use hyperbole to exaggerate the effects of a product
tries to make people laugh to sell products
create an emotional response in public to sell a product
scare people into thinking that bad things will happen without product
4
Does colour make a difference in an advertisment?
False
True
5
What is the repeition technique?
image of an ideal or perfect life as a result of using a specific product
This technique uses scientific evidence, facts, or charts sell a product
Real people who have used a product give endorsements saying how good it is
hearing something lots can get a brand to stay in a customers head
6
What kind of technique is being used?
testimonals
bandwagon
real life
fear
7
what kind of technique is being used?
fear
promotional
repetition
bandwagon
8
what is the promotion technique?
makes the claim that everyone else is using the product and you should too
real people like like them in an advertisement, they will want to buy
Buy one get one free gift with a purchase.
Uses famous people to sell a product or idea.
9
celebrity technique is when famous people are used in an advertisment?
True
False
10
What kind of technique is being used?
promotional
real life
celebrity
humour