A consumer product must meet these two criteria:

Bought by the end user & for personal, household use.

There are four categories of consumer products. They are:

Specialty, Unsought, Convenience, Shopping

Business Products fall into 7 categories. These are three of them.

Business Services, Process Materials, Raw Materials

Product Life Cycle has 4 main stages which are:

Introduction, Growth, Maturity, Decline

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MR2100 Chapter 10 Quiz Quiz

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A #marketing quiz designed to test the concepts learned through reading Chapter 10 in your textbook.

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Questions 10

Answers

1
A consumer product must meet these two criteria:
Bought by a retailer to be sold to end users.
Bought by the end user & for personal, household use.
Used by the purchaser for themselves or their business.
Used & bought by the same person.
2
The Product Life Cycle Stage that has very few customers, no profits and no competition is:
Growth
Introduction
Maturity
Decline
3
A company's name, logo or trademark allows it to charge a higher price for products. This is:
Brand Recognition
Luxury Pricing
Brand Pricing
Brand Equity
4
There are 3 types of products that are included in the marketing mix. What are they?
Idea, Service, Good
Tangible, Intangible, Idea
Service, Idea, Tangible
Idea, Good, Intangible
5
The two categories of products are:
B2C and C2B
B2B and C2C
B2C and B2B
B2B and C2B
6
When a person will not buy a product unless it is the brand they always buy, this is:
Brand knowledge
Brand loyalty
Brand insistence
Brand preference
7
There are four categories of consumer products. They are:
Accessories, Services, Shopping, Luxury
Specialty, Unsought, Convenience, Shopping
Service, Convenience, Shopping, Luxury
Cheap, Shopping, Luxury, Unsought
8
Those individuals that purchase products at the end stage of the Product Life Cycle are:
Adapters
Innovators
Laggards
Adopters
9
Business Products fall into 7 categories. These are three of them.
Process Materials, Packaging, Component Parts
Retail Services, Maintenance, Repairs
Installations, Accessories, Retail Services
Business Services, Process Materials, Raw Materials
10
Product Life Cycle has 4 main stages which are:
Introduction, Growth, Maturity, Decline
Research, Development, Commercialization, Sales
Introduction, Growth, Maturity, Shakedown
Research, Sales, Growth, Maturity

MR2100 Chapter 10 Quiz Quiz Flashcards | StudBud