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Media Studies - Advertising Test Review
Ethos...
Pick the best example of a target audience...
Media Studies - Advertising Test Review
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1
Pick the best example of a target audience...
Babies
People with money
Wealthy, middle-aged men
Everyone
2
Ethos...
makes you feel good.
appeals to your ego (your desire to be accepted) and/or uses someone trust
appeals to your emotions and feelings.
uses logic, facts, and statistics to convince you.
3
______ uses grandiose (big) statements about the product that are generally meaningless and often untrue.
Snob Appeal
Bandwagon
Sex Appeal
Generalizations
4
Which is the copy?
#3
#1
#4
#5
5
True or false: A magazing advertisment is a form of advertising media.
False
True
6
True or false: A TV commercial is NOT a form of advertising media.
False
True
7
Which is the logo?
#2
#1
#4
#3
8
______ sends the message that you are wealthy and/or important if you buy the product.
Humour
Facts and Statistics
Bandwagon
Snob Appeal
9
______ uses numbers, statistics and/or facts to convince people to buy the product.
Snob Appeal
Bandwagon
Humour
Facts and Statistics
10
True or false: The most common form of advertising media in the world is online advertisements.
False
True
11
______ uses someone we feel like we know and trust to recommend or sell the product.
Appealing to emotions
Celebrity Endorsement
Humour
Sex Appeal
12
True or false: Snob appeal is a form of advertising media.
False
True
13
Pathos...
appeals to your emotions and feelings.
makes you feel good.
uses logic, facts, and statistics to convince you.
appeals to your ego (your desire to be accepted) and/or uses someone trust
14
______ tries to convince you to join the group of people who have already purchased the product.
Celebrity Endorsement
Snob Appeal
Sex Appeal
Bandwagon
15
Which of the following is a FORM of advertising media.
A car.
A smart phone.
A billboard
A book.
16
Logos...
makes you feel good.
appeals to your ego (your desire to be accepted) and/or uses someone trust
uses logic, facts, and statistics to convince you.
appeals to your emotions and feelings.
17
Which is the image?
#3
#2
#4
#1
18
______ evokes an emotional reaction in the form of laughter to sell the product.
Appealing to emotions
Bandwagon
Humour.
Snob Appeal
19
______ uses good-looking people to send the message that the product will make you more attractive.
Bandwagon
Snob Appeal
Sex Appeal
Celebrity Endorsement
20
Which is the slogan?
#3
#5
#4
#1
21
How do advertisers usually define their target audience?
By their favourite food.
By their birthday.
By their age, gender, and income.
By the political party they vote for.
22
Which is the headline?
#4
#5
#1
#3
23
______ uses peoples’ fears and desires to sell a product or service.
Appealing to Emotions
Bandwagon
Sex Appeal
Humour
24
True or false: Broadcast media is NOT a form of advertising media.
True
False
