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4Ps of Marketing Ms. P Flashcards | StudBud
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4Ps of Marketing Ms. P
4Ps of Marketing Ms. P
33 terms
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StudBud Administration
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85 plays
Quiz to review the 4Ps curriculum as well as basic business terms.
Flashcards
33 cards
F
Practice quiz
P
Host live
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Questions
33
Answers
1
Which persuasive technique is being used?
Hyperbole
Comparison
Name Dropping
Bandwagon
2
Promotion is communication designed to
Identify target audience
Inform, persuade, remind
Transport inventory
3
Soda/Pop: Need or Want
Neither
Want
Both
Need
4
The ____________ is what you are offering to the market
Price
Promotion
Product
Place
5
iPhone: Product or Service?
Both
Service
Neither
Product
6
No matter how great your 4Ps are, poor customer service can diminish or destroy your ability to make a profit
True
False
7
What is Price?
Cost of goods to the company
The cost of your product/service to the consumer
Shipping Costs + Cost of Materials
Cost of Product ÷ Cost of Materials
8
What persuasive technique is this?
bandwagon
expert opinion
partial truth
emotional appeal
9
Which persuasive technique is being used in this image?
Repetition
Loaded Words or Images
Hyperbole
Name Dropping
10
What persuasive technique is being used?
Logos (logic)
Pathos (used to create emotion in the audience)
Ethos (emotion of the speaker)
11
The demographic group that you want to persuade to buy your product is called your
Marketing Mix
Favorite Customer
Target market
12
Which social media site would best reach middle-aged adults?
Instagram
Facebook
Snapchat
13
Which of these can you market
All of the above
Event
Service
Product
14
Differentiation
is what makes your product stand out to the market
shows how similar you are to your competitor's product
15
What is Profit?
Price of Product + Costs
Money
Both A & C
The money leftover after covering costs to make the product
16
Example of Good 'Place' Marketing
Snowboard Shop in Florida
Ski Shop in New Hampshire
TVs in a gas station
Deep Sea Fishing Charter in Idaho
17
Which persuasive technique is being used?
Addressing Opposing Viewpoints
Call to Action
Repetition
Statistics
18
A product can be a good, service, idea, event, person, etc.
True
False
19
Verizon: Product or Service?
Product
Neither
Service
Both
20
How can a company tell if product development is succesful
If you have reached the desired audience
If the customers can buy the product when & where they want
If you have established a price customers are willing & able to pay
If you have created a product that meets customer needs & wants
21
A company can tell if promotion is successful
if it has reached the desired audience
Both Red Triangle & Blue Diamond
if the audience had a positive response to the message
Neither Red Triangle or Blue Diamond
22
The 4Ps, product, price, place & promotion are known as the
Latte of Profit
Promotional Pudding
Marketing Mix
Marketing Salad
23
Pricing strategies should reflect what the customer is willing and able to pay.
True
False
24
Place in the marketing mix
the product is available when & where the customer wants it
the amount of money exchanged for the product
the communication element
25
Who sets the price for a good/service
The Buyer
The Guy in the Back Room
The Market
The Seller
26
Which persuasive technique is similar to the one used here?
Loaded Words or Images
Expert Quote
Name Dropping
Addressing Opposing Viewpoint
27
What are the 4 P's of Marketing?
Price, Product, Primary, Principle
Principle, Price, Product, Promotion
Promotion, Presentation, Price, Place
Product, Price, Place, Promotion
28
Your target market is who you want to buy your product
True
False
29
Which persuasive technique is this most like?
Hyperbole
Repetition
Name Dropping
Call to Action
30
Mercedes Benz Car: Need or Want?
Both
Neither
Want
Need
31
Which persuasive technique is used in this ad?
Hyperbole
Repetition
Call to Action
Addressing the Opposing Viewpoint
32
Landscaping Company: Product or Service?
Both
Neither
Service
Product
33
What is Entrepreneurship?
When you choose to work for someone else
Starting and running your own business
Having an idea for a product
Chef's that only cook entrées
