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Marketing Core Concepts Flashcards | StudBud

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Marketing Core Concepts

10 terms·StudBud Administration·11 plays

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Questions 10

Answers

1
The mix of the products and services a company offers together with the experience of buying.
Offering
Supply chain
Marketing
Brand
2
Broad marketing environment.
Natural, political, distribution
Economic, demographic, cultural
Promoting, distributing, technological
Producing, distributing, promoting
3
Hot Wheels is a brand design for children
Positioning
Target market
Segmentation
4
A product desire by a consumer.
Want
Need
Demand
5
What can be marketed?
Experiences, ideas, organizations
Good, persons, feelings
Properties, imagination, people
6
What is the main objective of Marketing?
To know and understand the costumer
To make selling the most important part
To make attractive advertising campaigns
To create a need in the consumer
7
Advertising is the most important activity in marketing.
False
True
8
Costumer value elements.
Price, satisfaction, service
Quality, service, price
Service, price, advertising
9
Toddlers, children, teenagers, young adults...
Target market
Segmentation
Positioning
10
Paid search, website, direct mail are examples of...
Marketing channels
Supply chain
Advertising
Offerings